https://completemarkets.com/Article/article-post/392/Keeping-Ahead-Vs-Keeping-Up/
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San Francisco
, I drove to the airport, walked to the terminal, flew to another airport, and took a motorized walkway to a bus stop for a ride to a train station. Th...f daily mail.
Incidentally, my own business, Compliance Publishing Divisio...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/392/Keeping-Ahead-Vs-Keeping-Up/
... And, whatever the method, the goal of direct marketing is to achieve a desired response. Think of it in terms of travel. The goal is the destination, and the media utilized is the vehicle. Each destination can be reached by a vast array of transportation vehicles or a combination thereof. For instance, on a recent trip from Los Angeles to San Francisco , I drove to the airport, walked to the terminal, flew to another airport, and took a motorized walkway to a bus stop for a ride to a train station. Then, I took a train to the city, a cab to the building, and an elevator to the office. Yet on other trips, I've been known to bypass all of that and just drive from point to point. Similarly, ... marketing can use a combination of media or a single method. Don't lock into a single-method mind-set. Allow yourself the freedom to be innovative and creative in direct marketing. Let's take a look at new variations on the tried and true, as well as the just plain new. WORKING THE MAIL Direct mail can be as simple as a letter of introduction or as intricate as a newsletter. It can be pure image-enhancement or it can solicit a response. It can include a return postcard or it can promote response with an 800 number. It can include a gimmick, a gift, an audiotape, or videotape, or it may not. Although all of these variations have proven viable, the first goal of direct mail is to get it opened. Commonly accepted rules are that imprinted envelopes ...