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... . Online marketers quickly learned the value of offering "free shipping." That was a tipping point for customers. If the price was right, free shipping helped get the order. The same holds true of Internet service; whether at a coffee shop, an airport or a hotel, why pay for it when somewhere it's available free? After years of piling on "cash incentives," auto manufacturers called a halt when they lowered sticker prices. But when gasoline hit $3 a gallon, they hauled out a new ... Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Demystifying Marketing — Or What Makes It Work?4/30/2013 12:00:00 AM by CompleteMarkets Editor , John Graham This content has not been rated yet. Many in business have elevated the process of marketing to an almost magical, mystical level, either to help them maintain control, or because they don't understand the process. In this article, John Graham examines six basic principles that will make marketing work. A company is lucky ... 2K. Both the design and the price get rave reviews, but experts question whether it will make the hearts of the young and the would-be young go pitter-pat. "Like the other GM sports cars, it comes to market a tad underpowered," writes one auto reviewer. "It feels rather tepid under normal driving." With the Miata from Mazda as the model, why wouldn't GM give it their all? Just the words "underpowered" and "tepid" are enough to drive would-be Solstice admirers to a Miata ...