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...k spanning clean water access and animal welfare. Pricing? Five dollars a mont...

... #160 As a boy, more than anything else I wanted a horse. In my fantasy world, I'd be Roy Rogers on Trigger, a jockey aboard Man of War, or a pioneer driving a covered wagon on the Oregon Trail. I got my wish (watch what you pray for!) . Suddenly my fantasy world collided with reality. My horse, Sham, was a beautiful animal. He was young, spirited, and impossible to ride. His first evening at the farm foreshadowed his style and our relationship. He went through a corral to visit with an old blind mare that roamed free. We attempted to curb his spirit by limiting his manhood. Watching this procedure hurt me, but it didn't calm Sham. I thought that a horseback ride was the ideal way ... spend an hour, an afternoon, or even a day pursuing adventures. This animal would take me places that I wanted to go — physically or imaginatively. The horse and my command of it would make me special. The reality was far different. I never took Sham for a ride; he often took me on one. Every time I got on his back was an adventure. Although I was on the horse's back, I never controlled the process, speed, or result. I held on for dear life. I fulfilled my fantasies on his schedule, not mine. When he bucked me off, I saw myself as a rodeo star. When he'd fall and roll, I pretended that I was a cowboy whose horse was shot out from under him. If he ran ...

.... My horse, Sham, was a beautiful animal. He was young, spirited, and impossib...heir 'reins' don’t control the animal they ride. More often than not, th...

... someone else. Being all things to all people is impossible. Local hardware store B didn't suffer any sales downturn when the big hardware store opened, either. Store B thrives by selling merchandise the big store doesn't. It specializes in the hardware ranchers and farmers need. By targeting a class of customers, Store B also successfully cross-sells its customers clothing, hunting and fishing equipment, toys, and animals. The key is that the clothes are Western-style or work clothes ranchers and farmers like. The toys are things like tractors, plastic animals, and trucks. Store B found that it can sell its customers almost anything related to farms and ranches. Small independent agencies can thrive by identifying a type of business that large agencies inadequately service. Identify a group of clients, become experts in their ... and their needs-and sell them all the coverages they require. Independent agencies, even small ones, definitely have a bright future. They need to do something special like the two small hardware stores. Offer better service related to a specific product or offer better service to a select group of customers-and you can sell those customers everything. Chris Burand can be reached at Burand & Associates, LLC, PMB 345, 1829 S. Pueblo Blvd., Pueblo, CO 81005, (719) 485-3868, fax (719) 485-3895, E-mail [email protected] , or Web site www.burand-associates.com . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save ...

...and fishing equipment, toys, and animals. The key is that the clothes are Wes...customers almost anything related to farms and ranches. Small independent age...

...rs can cause electrical injury to animals or people, so it is prudent to erect...