https://completemarkets.com/Article/article-post/177/Are-Antiquated-Phrases-Hurting-Your-Business/
... x No Thanks Loading.. Are Antiquated Phrases Hurting Your Business?4/30/2013 by CompleteMarkets Editor , Gary Blake This content has not been rated yet. As someone who travels from one insurance company to another teaching Effective Business Writing for Claims and Risk Management Professionals, ' I'm often amazed by how many claims letters are weighed down with stodgy phrases reminiscent of the 19th century. How many letters do you see each day that contain enclosed please find, ' under separate cover, ' and please do not hesitate to contact me'? I recently gave a seminar at a 200-employee insurance firm in upstate New York. One of the claims adjusters showed me the claims department's book of form letters. There were more than 80 of them, not counting ones that had exclusionary language by ... . Each of these letters is sent out an average of 30 times a month. 80 x 30 = 2,400 letters a month x 12 months = 28,800 letters a year. Only four of those awful outdated phrases per letter would total more than 100,000 in a year! If you think this stilted language isn't hurting your business, think again. These phrases not only alienate the insured and engender a distant tone, they chip away at the long-lasting relationships your company seeks to maintain. They damage a claims professional's relationships with doctors, attorneys, insurance commissioners, and colleagues alike. Risk managers (who write internal audits, loss control recommendations, risk reports, and answers to inquiries) also must eliminate stodgy phrases from their documents to enhance their range of relationships. ...
https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
...rts on a local level? Bring in an antique dealer as a co-sponsor, and buy some hole-in-one insurance to cover an antique giveaway. Local realtors and banks a...
https://completemarkets.com/Article/article-post/1895/WHAT-IS-TARGET-MARKETING/
...hey are: Attending trade shows supported by target segment, presenti...
https://completemarkets.com/Article/article-post/1330/Personal-Protection-Service-Questionnaire/
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Do you own any antiques, fine arts, collections or other sp...
https://completemarkets.com/Article/article-post/1282/FURNITURE-DEALERS-YOU-DONT-JUST-SELL-FURNITURE/
...ell furniture. You may also offer antiques and curios. You may provide decorat...
https://completemarkets.com/Article/article-post/1325/Homeowners-Checklist/
...ou have articles of value such as antiques, stamp or coin collections, fine ar...
https://completemarkets.com/Article/article-post/1326/Homeowners-Confidential-Checklist/
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Do you own any antiques, fine art, or paintings?
...
https://completemarkets.com/Article/article-post/2469/The-Sweet-Little-Old-Lady/
...he had made the year before as an antique design, handmade in the south of Fra...
https://completemarkets.com/Article/article-post/864/The-High-Cost-Of-Failing-To-Market/
... irrelevant. In fact, relying on "selling skills" to get the order is an indication that a company has no marketing. Everyone in business receives calls that start out something like this: "A couple of weeks ago, I sent you information about our company " This is a call that goes nowhere today. Of course, salespeople (very good ones, too) run from such antiquated and stifling working conditions. Trying to make the sale when prospects lack a clear understanding of why it's in their best interest to talk to you wastes your company's time, personnel, and money. Jacking up commissions or lowering the price only drives up the cost even higher. The role of marketing is to create the right environment for selling to be successful. Without marketing, the cost of ... Management Marketing Marketing Agency of the Month Organizational Profiles Personal Lines Planning Questions & Answers Risk Management Selling Specialty Lines Technology Uncategorized Choose a Content Package All Member Content IMMS Library Jack Burke LIG Marine Managers USG Insurance Services, Inc. NIF Group Inc. PRS High Hazard/High Risk Workers' Compensation Business Insurance Insurance for Individuals and Families Personal Finance Theo Walker Search Titles only Search author Search Titles and content Show Results Loading.. Similar Articles Sample Telemarketing Scripts Let's Talk About Agency Procedures Again Agency Bill Vs. Direct Bill: Avoid Confusion Sample Broker-Of-Record Letter Cross-Sell Letter Content Packages This article is part of the IMMS Library , which contains more than 2451 documents published by industry-leading authors. (Hidden) Categories Benefits & Financial Services (53) Commercial Lines (93) Communications (629) Customer Service (530 ...
https://completemarkets.com/Article/article-post/1688/WORK-FLOW-PROCEDURES-MANUAL-PERSONAL-RENEWAL-PROCEDURE/
... 1. Do you own any antiques, fine arts, silverware, or collecti...