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...ou own any antiques, fine arts, collections or other special value items such ...

...ques, fine arts, silverware, or collections such as unique dishes, figurines, ... 6. Do you have a coin or stamp collection? ...

...such as antiques, stamp or coin collections, fine arts, furs, golf equipment, ...

... as long as a year after an audio mailing. The caller generally says, It's been sitting on my desk for a year, and I just got around to listening to it. Sponsoring a local golf tournament is another great way to market your agency or brokerage. It's done wonders for Nissan and many other national corporations, so why not duplicate their efforts on a local level? Bring in an antique dealer as a co-sponsor, and buy some hole-in-one insurance to cover an antique giveaway. Local realtors and banks are also excellent co-sponsors who can help with the prizes. Not only is the publicity great, but the tournament affords you the chance to network with clients and prospects. Closer to the office, think about your telephone system. Does a client on hold hear silence or a radio station ... , Seasons Greetings' was added to the sign below the Dunn Insurance Agency name. Jimmy's design also featured a two-faced Santa, so each direction of traffic could have its own view. Dunn chuckles as talks about the calls he received even during the construction phase. They ran short of the poly insulation covering the chicken wire, leaving the lower section of the snowman exposed until more insulation could be collected. The phones soon began to ring about the Clarksville flasher. The agency won first place in the commercial category, and Dunn Insurance won a publicity bonanza. That's not the end of the story, however. Rather than stopping at first place, Dunn built on the publicity with his own Name the Snowman' contest. With a $50 savings bond as the lure, the contest generated more ...

...ques, fine arts, silverware, or collections such as unique dishes, figurines, ... 6. Do you have a coin or stamp collection? ...

...ques, fine arts, silverware, or collections such as unique dishes, figurines, ... 6.Do you have a coin or stamp collection? ...

...ques, fine arts, silverware, or collections such as unique dishes, figurines, ... Do you have a coin or stamp collection? ...

... access segments but, in sum, the access rule is to employ specific ways to build credibility with buying influencers within the target market. &# 160 At this point, the sales approach comes into being. Too often, says Mr. Snader, an agent selects a segment, skips market stimulation and access methods, and opts to go immediately into a sales approach-either by cold calls or using other antiquated selling styles in hit-or-miss fashion to secure appointments. &# 160 A target marketing focus, he explains, is much more deliberate. It is modified to uncover the needs and wants of constituents narrowed into a single segment. In target marketing, conventional indirect marketing strategies can be planned to create and fulfill desires. For example, direct mail and advertising can be customized to fit the prime psychological ... . Snader confesses that target marketing is not a cure-all and shouldn't be on the top of every insurance company's priority list. But for many companies, he insists, target marketing moves well beyond the use of traditional routes in soliciting business. He explains: &# 160 That is, qualifying suspects, doing needs analyses, talking about product features and benefits, overcoming plan objections, closing sales, collecting payment, delivering the policy-these are all sales functions. &# 160 A target marketing company does pay attention to these matters. The difference is that it formulates new business opportunities into segments, moving beyond the business as usual' routines. The key in target marketing is to segment prioritize targets into an identifiable and systematic construct. &# 160 A target marketing company, he continues, doesn't just ...

...ver $200 at home or have a coin collection in excess of $200? ...

... is to set some guidelines and make arrangements for a personal visit to the client every three years, take photos at that time, and determine what, if anything, has changed. Look at all new business and interview the insured. Inspect large Homeowners and Personal Lines accounts annually. If not, send a renewal questionnaire that asks about any primary or incidental business activity, works of art, antiques and other collectibles, hobbies, activities, or anything that needs scheduled coverage. Include a return postage-paid envelope with the questionnaire, and require the insured to sign and date it. Also, request photos of any unusual or high-value items or activities that might pose a coverage problem or require special handling. That way, you can determine whether you need to make an appointment with the client at ... site. This procedure provides an opportunity to sell other coverages, improve existing coverage, and even to sell Life and Disability insurance to round out and gain control of the account. 2. Take notes when talking to clients. Organize the notes into a narrative in your file. Most agency automation systems allow you to document meetings and discussions — and with all of the electronic methods available today, there is on reason not to be able to properly document activity. When understandings, perceptions, and some kind of activity are involved (especially binding any coverage), confirm this in writing to the client. You can use e-mail, form letters, handwritten memos, personally written letters, and so forth; but always cover your tracks. Attorneys trying to establish your negligence will always want to ...