https://completemarkets.com/Article/article-post/62/25-Marketing-Ideas-You%E2%80%99ve-Probably-Never-Considered-Using-Before/
... caring for aging parents. Personal Lines prospects and customers can eat lunch at their desk while gaining valuable information. If your staff does not have expertise in a specific area, invite subject matter experts to participate from anywhere in the world. Create a direct mail and print media marketing campaign around your Web workshops. Even if attendance is light, the fact that you're advertising this creative idea sets you apart from your competition. Idea # 7: Put a TV in your reception area. Not all agencies have or encourage walk-in prospects and customers. If you do, make the most of a perfect opportunity to communicate the value of doing business with your agency by investing in a new flat screen TV for your reception area. For content, create PowerPoint presentations that show how clients and prospect can ... You'll also want to determine what other agencies are doing to reach these potential customers. Once you have identified a target market, offer to pay for your staff to learn a foreign language. A well respected training tool is Rosetta Stone®, which allows anyone can use their natural language-learning abilities to acquire a new language quickly, easily and enjoyably. Idea # 17: Schedule an open house for your agency. If your agency has enough space, schedule an open house, inviting prospects and current clients to enjoy a delightful social event. Send invitations to all of your clients, but follow up with your ‘A " clients to make sure they know how much you're looking forward to their attendance. Create customized invitations for prospects based on their specific needs and interests. ...
https://completemarkets.com/Article/article-post/1895/WHAT-IS-TARGET-MARKETING/
...ccepted at social events and open houses, and preparing newsletters with thoug...
https://completemarkets.com/Article/article-post/157/Database-Marketing-High-Tech-Selling/
... ingredients in the art and science of database marketing. Database marketing aims to do what we all dream of doing as marketers and salespeople: deliver the right message about the right product, at the right price, to the right consumer, at the right time, in the right way. As our efforts approach this ideal, sales success ought to follow. INTERACTIVE AND INDIVIDUAL What sets database marketing apart from all other marketing channels is captured in two words: "interactive" and "individual." Database marketing is interactive. It builds and sustains a relationship between seller and buyer in which the buyer responds to the seller in a meaningful way. The response (or nonresponse) helps guide the hand of the marketer in creating ever more relevant promotions in an ongoing process of trial and error ... technology. Personal selling can be thought of as high- touch, person-to-person relationship building. Database marketing, on the other hand, relies on using computer technology to store and process information to create, target, and manage promotion campaigns. The required technology will vary in cost and complexity, depending on the current size of your business and your plans for growth. You will need a database to house information about customers, their transactions with your company, the promotions they have received, and any information you add to the database from external sources. You will probably find that this will need to be built with input from your existing billing and administrative system. You may also discover that the new marketing database will be best managed as a separate system, receiving information from your existing systems and ...
https://completemarkets.com/Article/article-post/1098/HARD-MARKET-SHENANIGANS/
...enter, Condominium, Dwelling and Apartment unit losses. Several agents were un...
https://completemarkets.com/Article/article-post/357/Marketing-With-Newsletters/
.... On the other hand, the alphabet houses and large direct writers continually ...
https://completemarkets.com/Article/article-post/1426/RECRUITING-GOOD-LIFE-AGENTS/
... . ASSESS THE SITUATION The first step, then, for a P/C agency principal to take in finding the right Life producer is to count the assets most attractive to the potential Life producer: the size and quality of the agency and its body of insureds, its growth potential, its staff, and its standing in the community. Include the package of lead methods that set your agency apart from most others. The second step is to find Life producer candidates, and to have an idea of what you want to offer them. To define the Life agent you're looking for, the basic characteristics should include: sufficient years in the Life business to be beyond the novice stage; having enough expertise to handle certain types of business without help; knowing how to identify other business opportunities ... . All qualities are essential. One without the other will not serve an agency well. The art or science of finding good Life agents, or spotting recruits with the potential of becoming good Life agents, is shrouded in a thick fog. Some of the larger Life carriers used to spend more than $125,000 to locate, test, evaluate, contract, train, manage, and house one new agent through the first two years. And yet, even with that expense and time, 80% of those agents left after five years. Many established companies no longer go that route. Fortunately for P/C agencies, recruitment is much shorter, easier, and less costly. You can offer an opportunity that will tempt even the best of the experienced pros. The principle ...
https://completemarkets.com/Article/article-post/855/Eight-Ways-To-Evaluate-A-Marketing-Program/
... and then enunciate, dramatize, or highlight their unique characteristics. This is a major mistake because it's a business' special qualities that make it attractive to both customers and prospects. We need to communicate our company's capabilities. This isn't just listing the equipment on the production floor or the number of service representatives. The best way to differentiate a business is through its level of knowledge that sets it apart from everyone else in the field. An effective marketing program gives a company a long-term orientation. American business seems to be suffering from The McDonald's Syndrome'; The quicker the better' has become the dominant business philosophy. We think only in terms of a week, a month, a quarter — or, at the most, a year. We're so preoccupied by today's performance that we ... between them. By asking the correct questions, it's relatively easy to determine whether or not your marketing program is on track. If marketing is carefully planned and effectively implemented, you can expect a variety of positive, business-building results! John R. Graham is president of Graham Communications, a marketing services and sales consulting firm. Mr. Graham is the author of The New Magnet Marketing (Chandler House Press), the updated version of his original book, Magnet Marketing, and of 203 Ways To Be Supremely Successful In The New World Of Selling (Macmillan Spectrum) . He can be contacted at 40 Oval Road, Quincy, MA 02170 (800) 659-0069; fax 617-471-1504; or e-mail: [email protected] . The company's Web site is www.grahamcomm.com . Login or Register (for ...
https://completemarkets.com/Article/article-post/621/The-Generation-Gap-At-Work-How-Boomer-Owners-Must-Deal-With-Gen-X-Employees/
...he safer suburbs, rather than in apartments, where many people of that generat...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/62/25-Marketing-Ideas-You%E2%80%99ve-Probably-Never-Considered-Using-Before/
... caring for aging parents. Personal Lines prospects and customers can eat lunch at their desk while gaining valuable information. If your staff does not have expertise in a specific area, invite subject matter experts to participate from anywhere in the world. Create a direct mail and print media marketing campaign around your Web workshops. Even if attendance is light, the fact that you're advertising this creative idea sets you apart from your competition. Idea # 7: Put a TV in your reception area. Not all agencies have or encourage walk-in prospects and customers. If you do, make the most of a perfect opportunity to communicate the value of doing business with your agency by investing in a new flat screen TV for your reception area. For content, create PowerPoint presentations that show how clients and prospect can ... You'll also want to determine what other agencies are doing to reach these potential customers. Once you have identified a target market, offer to pay for your staff to learn a foreign language. A well respected training tool is Rosetta Stone®, which allows anyone can use their natural language-learning abilities to acquire a new language quickly, easily and enjoyably. Idea # 17: Schedule an open house for your agency. If your agency has enough space, schedule an open house, inviting prospects and current clients to enjoy a delightful social event. Send invitations to all of your clients, but follow up with your ‘A " clients to make sure they know how much you're looking forward to their attendance. Create customized invitations for prospects based on their specific needs and interests. ...
https://completemarkets.com/Article/article-post/941/OVERCOMING-OBSTACLES-TO-AGENCY-GROWTH/
... content has not been rated yet. OVERCOMING OBSTACLES TO AGENCY GROWTH by Carol Hammes Deal with agency growth problems before they reach a crisis point. Unfortunately, this agency scenario is all too common. Enough new business is produced to keep the organization on a steady growth curve, and morale is good. Then, almost overnight, the bottom drops out. The system that was running so smoothly falls apart and the well-oiled team grinds to a cranky halt. Another agency has fallen victim to its own success. There are several common growth plateaus beyond which it's difficult for an insurance agency to expand. When an organization has outgrown one structure and is having difficulty evolving gradually into the next one, stagnation can easily set in. As the growth curve flattens out, it takes more (and perhaps ... producer. The key to growth at this stage, either through adding a new producer or upgrading of the support staff, lies in the owner's willingness and ability to delegate sales and servicing functions to others. To do this, the owner must be comfortable with the ability of the employees to handle the insureds appropriately. If this isn't the case, to break through this plateau you'll need to clean house and hire people who will provide this level of comfort. Some tough personnel decisions might have to be made. THE MANAGEMENT PLATEAU With determination, hard work, a change in attitude, and a little bit of luck, an agency will leave the initial sales plateau and grow steadily until there are around ten people. At this stage in its development, more individual and departmental specialization is necessary ...