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... One reality of today's business climate is that price is of critical importance when clients make a decision about where to buy their insurance. Rates and prices constantly are being examined by agents, risk managers, and prospects. Due to significant competitive and economic pressures, clients are looking to save money wherever they can. Agents must be aware of the concept of value-added selling: the need to set yourself apart from competitors so that prospects and existing clients view you as a business partner of the highest quality and integrity. Value-added selling can be defined as the entire package of goods and services that you, as an agent, bring to a prospect or client. The package extends beyond you, however. It also includes the agency and its reputation; the support it provides; the carriers you use ... their products, and specific advantages those products offer; and the level of claims service provided. In short, there is a price associated with any insurance policy. And sometimes the cost of doing business may take a less expensive policy at the outset and make it the more expensive purchase in the long run. For example, a heavy-equipment manufacturer normally would require a high level of loss-control services. If he or she chooses the lowest-priced insurer and the services provided are inadequate, he or she will suffer down the road. If you can't offer the lowest price, differentiating yourself, your agency, and your product provides the key to making value-added selling work. Finally, if you find yourself in a situation in which price is all that matters, be positioned to get the "last look ...

... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Apartment Owners - "How Many Hats Do You Wear?"3/25/2014 12:00:00 AM by CompleteMarkets Editor This content has not been rated yet. Dear (Customer Name): HOW MANY HATS DO YOU WEAR? Many apartment owners find themselves saddled with more work than they bargained for. Often they wear too many hats: that of a maintenance worker . . ... a bill collector . . . building inspector . . . risk manager . . . the list goes on and on. Why not let the insurance experts wear one of your hats? At (Your Agency Name), our specialty is insuring apartment owners. We've got the knowledge and experience to assess your risks and provide the best insurance package for your needs. Our Apartment insurance experts will survey your property, your present policies, and your insurance history to devise the package that's right for you. You won't have to worry about the danger of gaps in coverage or expense of overlapping policies. It's a load off your mind to know you've got the experts working for you. Why not let us review your program? One of our specialists will give you a call in a few days ...

Apartment Owners - "How Many Hats Do You Wear...surance package for your needs. Our Apartment insurance experts will survey yo...

... insurance package Back Agency Ownership Changes Call For Extra Customer Tlc This content has not been rated yet. CompleteMarkets Editor , Emily Huling 4/30/2013 10:36:34 PM AGENCY OWNERSHIP CHANGES CALL FOR EXTRA CUSTOMER TLC by Emily Huling During times of transition, customers have special needs. Emily Huling warns that without proper new customer handlin.. All Articles by CompleteMarkets Editor Comments (0 ) Apartment Owners - "How Many Hats Do You Wear?" This content has not been rated yet. CompleteMarkets Editor 3/25/2014 12:00:00 AM Dear (Customer Name): HOW MANY HATS DO YOU WEAR? Many apartment owners find themselves saddled with more work than they bargained for.. All Articles by CompleteMarkets Editor Comments (0 ) Day Care Centers - "We ... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All insurance package Articles tagged with insurance package Back Agency Ownership Changes Call For Extra Customer Tlc This content has not been rated yet. CompleteMarkets Editor , Emily Huling 4/30/2013 10:36:34 PM AGENCY OWNERSHIP CHANGES CALL FOR EXTRA CUSTOMER TLC by Emily Huling During times of transition, customers have special needs. Emily Huling warns that without proper new customer handlin.. All Articles by CompleteMarkets Editor ...

... Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All package Articles tagged with package Back Apartment Owners - "How Many Hats Do You Wear?" This content has not been rated yet. CompleteMarkets Editor 3/25/2014 12:00:00 AM Dear (Customer Name): HOW MANY HATS DO YOU WEAR? Many apartment owners find themselves saddled with more work than they bargained for.. All Articles by CompleteMarkets Editor Comments (0 ) Back Injuries-Nation's Number One Workplace Safety ... PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All package Articles tagged with package Back Apartment Owners - "How Many Hats Do You Wear?" This content has not been rated yet. CompleteMarkets Editor 3/25/2014 12:00:00 AM Dear (Customer Name): HOW MANY HATS DO YOU WEAR? Many apartment owners find themselves saddled with more work than they bargained for.. All Articles by CompleteMarkets Editor Comments (0 ) ...

Apartment Owners - "We'Re The Local Specialists"
APARTMENT OWNERS - 'WE'RE THE LOCAL SPECIALIS...common occurrence for any number of apartment owners today. And you need to co...

...ear (Customer Name): HAS YOUR APARTMENT EVER BEEN VIOLATED? If you've ever had your apartment broken into, it has. Criminal hands... valuables. We certainly hope your apartment will never be violated. Unfortun...

... seminars and other informational tools that (1 ) help stylists to perform their jobs better and (2 ) help their distributors to be more professional within the salon industry (which benefits all the manufacturers they may represent) . In both cases, the middle-man distributors and the actual hair stylists, Hikari utilizes audiocassette programming and live seminars to carry their message. So although insurance and scissors may be miles apart in product, they're remarkably close when it comes to innovative marketing. Let's first look at the programs for the end user: the hair stylist. Continual research has identified several problems affecting this group. One had to do with the scissors: the distributors weren't taking time to cover all the bases when delivering them to the buyer. Another problem was a high rate of carpal tunnel syndrome among ... hair stylists. Let's look at the solutions to the problems just mentioned: Delivery. Rather than relying on the sales rep to deliver the scissors properly, Hikari developed a delivery tape. This 15-minute audiocassette thanks customers for their purchase, explains the proper care and maintenance of the scissors, details the warranty procedure in case of a problem, and concludes with an 800 number for any questions. The cassette packaging also includes a warranty registration card that, when filled out and returned, offers a free leather holster for the scissors. Carpal tunnel syndrome. Addressing this issue required visual media, and the cost of a video was prohibitive. Assimilating all the available research, including some commissioned by Hikari itself, the company developed a 30-minute, seminar-style presentation on proper cutting techniques to avoid carpal tunnel syndrome. ...

... sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Renter's Insurance 4/30/2013 10:37:47 PM by CompleteMarkets Editor This content has not been rated yet. RENTER'S INSURANCE Dear (Customer Name): HAS YOUR APARTMENT EVER BEEN VIOLATED? If you've ever had your apartment broken into, it has. Criminal hands groping through your belongings, invading your privacy, stealing your possessions - are a violation. Luckily you weren't home and you are safe. But what about the rest? Now you must face the heartache of adding up the cost. What was stolen? What was it worth? At least you ... content package ...

...S. 5 -- Motels   T. 5 -- Apartment Projects   U. 5 -- Banks, S...and-out material (Auto, Homeowners, Apartment Dwellers, Safety Plus, etc.), an...