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...cholarships to local high school students. A great way to take advantage of y...rests. For example, if there’s a new housing development in your area, prepar...

... not have expertise in a specific area, invite subject matter experts to participate from anywhere in the world. Create a direct mail and print media marketing campaign around your Web workshops. Even if attendance is light, the fact that you're advertising this creative idea sets you apart from your competition. Idea # 7: Put a TV in your reception area. Not all agencies have or encourage walk-in prospects and customers. If you do, make the most of a perfect opportunity to communicate the value of doing business with your agency by ... to give out to their clients. This is a classic win-win-win: The customers enjoy the coolers, the convenience store gains goodwill with these customers — and your agency's logo is branded all over the community. Idea # 5: Offer college scholarships to local high school students. A great way to take advantage of your agency's commitment to civic responsibility is to provide college scholarships to local high schools. Most high schools schedule award days at the end of each school year. These scholarships are often for $1 ,000 — which ... to pay for your staff to learn a foreign language. A well respected training tool is Rosetta Stone®, which allows anyone can use their natural language-learning abilities to acquire a new language quickly, easily and enjoyably. Idea # 17: Schedule an open house for your agency. If your agency has enough space, schedule an open house, inviting prospects and current clients to enjoy a delightful social event. Send invitations to all of your clients, but follow up with your ‘A " clients to make ...

... is to count the assets most attractive to the potential Life producer: the size and quality of the agency and its body of insureds, its growth potential, its staff, and its standing in the community. Include the package of lead methods that set your agency apart from most others. The second step is to find Life producer candidates, and to have an idea of what you want to offer them. To define the Life agent you're looking for, the basic characteristics should include: sufficient years in the Life business to ... some in your area. You might also ask employees of the state insurance department; sometimes they know of available agents. If there's a school or college of insurance, license-preparation classes, or continuing education courses in the area, ask the teachers about their better Life students. The P/C agents' association might also be a source. Another source of agents would be your area's professional journals for doctors, dentists, lawyers, and other high-target markets of insurance buyers. Look for agents advertising there. P/C agencies ... agents, or spotting recruits with the potential of becoming good Life agents, is shrouded in a thick fog. Some of the larger Life carriers used to spend more than $125,000 to locate, test, evaluate, contract, train, manage, and house one new agent through the first two years. And yet, even with that expense and time, 80% of those agents left after five years. Many established companies no longer go that route. Fortunately for P/C agencies, recruitment is much shorter ...