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... say you're interested in writing artisan and specialty contractors, security ...bout the number of new-car franchised auto dealers compared with the number of used-car auto dealers? The next questions you sho...

... the class of business and target market? A. A narrowly defined target market is crucial to understanding the type of risk. Some underwriters also call this the class of business. A short description of your niche will suffice. For instance, say you're interested in writing artisan and specialty contractors, security guards, general contractors that do residential construction, dwelling policies, or drivers with four accidents in the last three years. Q. What lines of insurance will be offered and at what limits? A. The approach here would be ... state that you are interested in writing the Professional Liability for a home inspector or the General Liability for an artisan and specialty contractor. Retail producers should pay careful attention to the line of business and type of coverage required. Also of significance is the amount of the policy limits. Policy limits obviously will vary by class of business. It might be $1 million combined single limit for an independent trucker, or statutory limits for a Nonstandard Auto policy. Producers must do their homework to find out what the policy limits should be ... :00:00 AM by Andrew Barile , CompleteMarkets Editor This content has not been rated yet. You've done your research and have assessed the potential of a niche insurance marketing program thoroughly. Now it's time to find a market. The first step: Write a business plan consisting of two or three pages of specific underwriting/market information. Keep in mind that the downsizing of carriers has reduced the size of the staff drastically, to the point that very few underwriters have the chance to read voluminous proposals, particularly in the ...