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... say you're interested in writing artisan and specialty contractors, security ...in California who need Professional Liability insurance? What about the number...

... the class of business and target market? A. A narrowly defined target market is crucial to understanding the type of risk. Some underwriters also call this the class of business. A short description of your niche will suffice. For instance, say you're interested in writing artisan and specialty contractors, security guards, general contractors that do residential construction, dwelling policies, or drivers with four accidents in the last three years. Q. What lines of insurance will be offered and at what limits? A. The approach here would be ... state that you are interested in writing the Professional Liability for a home inspector or the General Liability for an artisan and specialty contractor. Retail producers should pay careful attention to the line of business and type of coverage required. Also of significance is the amount of the policy limits. Policy limits obviously will vary by class of business. It might be $1 million combined single limit for an independent trucker, or statutory limits for a Nonstandard Auto policy. Producers must do their homework to find out what the policy limits should be ... Q. Who are your major competitors? A. The Property/Casualty industry is highly competitive, with many insurance companies operating through independent agents. And since agents represent more than one company, carriers face competition within each agency. Insurers compete with underwriting criteria, pricing, automation, service, and product design. Competition in the Surplus Lines market has stiffened in recent years as standard market capacity increased and prices decreased. Specialty niche insurance programs are equally competitive. When putting together your business plan, be aware of what the ...