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... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Auto Dealers - "We Understand Your Business"4/30/2013 10:37:47 PM by CompleteMarkets Editor This content has not been rated yet. AUTO DEALERS - WE UNDERSTAND YOUR BUSINESS' NO ONE KNOWS YOUR BUSINESS BETTER THAN YOU Dear (Customer Name): Every business is special. In the auto dealer business, you have your own terms and way of working, different ... other companies. And your insurance program shouldn't be the same as other businesses. (Your Agency Name) understands this. We've been specializing in developing insurance programs for auto dealers for ( ) years. You require that special understanding to be assured your dealership is well-protected. We can work with you to develop a loss control program, in addition to offering risk management services. All this is part of our insurance program for you. We'll be calling you soon to set up an appointment. Sincerely, (Your Name) Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory ...

Auto Dealers - "We Understand Your Business"
AUTO DEALERS - 'WE UNDERSTAND YOUR BUSINESS... in developing insurance programs for auto dealers for ( ) years. You require ...

...ut 10 years ago, while visiting an auto dealership I was invited to attend the... never seen such a meeting within the auto industry before, nor since. It's no...

... four decades. Yet, if I watch him in a social setting, I'm always disturbed by his "over-friendliness," something that I find obsequious. If someone approached me in that way, I would probably run in the other direction. Yet, he has built a successful business on his salesmanship (and women adore him) . We're great friends, but we're very different. A retail auto dealership acknowledges different personalities with what they call the "turn over." If a sales person can't close a deal, the customer is "turned over" to another sales person. The new sales person doesn't have any additional or different tools to use in closing the deal; he or she just has a different personality that might click better. When I worked at a dealership, the ... joke was that maybe the customer didn't like a person with facial hair, or someone who was overweight, or spoke with an accent. The bottom line is that the dealership acknowledged that people have different tastes and that another person might be able to make the sale more easily. The primary difference, when it comes to the commercial insurance industry, is that agencies and producers have time to develop relationships. Auto dealers have just a couple of hours to convince a stranger to trust them enough to spend money. Investing time to develop a connection is hard work, but the time and effort you spend is well worth it when you earn the right to the prospect's time and consideration. There are numerous tools to help you along this developmental path: Social media - allow prospective clients to start ...

...n hand were representatives of the auto manufacturer and a vice president of t...

...of your book (such as Non-Standard Auto). FAMILIARIZATION CAMPAIGN Whenever so...nd familiarize them with your agency. Auto dealers and real estate offices rea...

...now testing the concept of selling Auto insurance by direct mail to their cred... and the Commercial Lines to continue autonomously from the agency headquarter...

...ep the overall market healthy. The auto industry is a perfect example. They al...tract on their own. Likewise, the auto manufacturers have successfully pro...

... course. It's perceiving them as well. Armed with extremely limited information, we often come to conclusions that are instantly indelible. If we know such conclusions may be questionable, why do we persist in making snap judgments that are virtually impossible to change? The answer is simple: First impressions work. They reduce anxiety and allow us to move through the day with less stress. Walk into an auto dealership to look at a car, and you're immediately turned off by a pushy salesperson. How often do we hear someone say, From the very moment I met her, I knew', or They didn't have us fooled for a minute. As soon as they opened their mouths, we could tell. Basing judgments on limited knowledge may seem difficult to defend. Yet studies support the extensive ... of first impressions. Consider the following research project, conducted by Jennifer Humble and Dr. Barbara Bremer. The objective was to evaluate the extent to which dress and physical appearance affect the quality of social interactions. Using a retail store setting, the researchers discovered that the sociability of the clerks was significantly higher when they interacted with a well-dressed actor than with a poorly dressed one. Other studies suggest that facial expression, gestures, glasses, personal coloring, garment style, and makeup can play a key role in impression formation. Humble and Bremer concluded, Individuals tend to make intrinsic judgments about a person based on external cues. What's true about first impressions of individuals may be equally significant for companies. Businesses choose street and building addresses that send the right message' they're believed to make the right ...

... an ID card to a client at a local auto dealership. An agent visits the site o...