Search CompleteMarkets

...g with your - and your carriers’ - automation systems. "For paper now is all... to scan E&S and Nonstandard Auto applications, and special certificates of insurance. They store scanned documents in a central ima...

...now testing the concept of selling Auto insurance by direct mail to their cred... and the Commercial Lines to continue autonomously from the agency headquarter...

...em for Amazing Results
After an automated sales center is up and running, i... years packaging their Homeowners and Auto coverages. This creative packaging ...

...me.” The call came from the auto manufacturer, not a dealer. I was impr...tterns. As a result of the data, each store has its own individual marketing p...

...e external forces of change.' When auto manufacturers focused on what customer...ss away. Although the manufacturer's systems worked efficiently, the company w...

... $200 to $800 on Private Passenger Auto policies. The Internet is an equal-op...e costs of E-Filing are minor (with systems less than $300 per workstation), ...

...omeowners X-dates   B. 200 Automobile X-dates   II. Commercial...) with appropriate hand-out material (Auto, Homeowners, Apartment Dwellers, Sa...

... advertising salespeople! Advertising pays when it sells something! We do not believe that just getting our name out is worth much. Also, advertising only registers with people in need or want of a particular product. Look how big-ticket items such as cars are advertised. Auto ad execs tell me that only 10% of the public is buying a car at any one time period. So they are really advertising to only one person in 10! Advertising has to have some impact and a way of getting a message out that has ... doing business with Grant-Hatch to prospective buyers, as well as our present customers. We especially want our current clientele to feel comfortable doing business with a professional and successful firm. We look at advertising mainly as name identification. When we put up billboards along the freeway system, or do a series of television ads, we don't expect people to come pouring in the door wanting to buy an insurance policy. What we want is to project a feeling of professionalism and name familiarity so that when the time comes when a perspective purchaser ... of us every day from a multitude of sources, everywhere from vehicles to billboards. Newspapers and advertising papers abound. Radio and TV beam us up. Phone books, direct mail, place mats at fast food outlets, and pens all pass us a message. Stores have banners, displays, and promotions, and every single product has a label, wrapper, or box around it in an attractive, attention-getting, "buy me" message. How does an insurance agency compete with this blizzard of information? The answer is ...

... advertising salespeople! Advertising pays when it sells something! We do not believe that just getting our name out is worth much. Also, advertising only registers with people in need or want of a particular product. Look how big-ticket items such as cars are advertised. Auto ad execs tell me that only 10% of the public is buying a car at any one time period. So they are really advertising to only one person in 10! Advertising has to have some impact and a way of getting a message out that has ... doing business with Grant-Hatch to prospective buyers, as well as our present customers. We especially want our current clientele to feel comfortable doing business with a professional and successful firm. We look at advertising mainly as name identification. When we put up billboards along the freeway system, or do a series of television ads, we don't expect people to come pouring in the door wanting to buy an insurance policy. What we want is to project a feeling of professionalism and name familiarity so that when the time comes when a perspective purchaser ... of us every day from a multitude of sources, everywhere from vehicles to billboards. Newspapers and advertising papers abound. Radio and TV beam us up. Phone books, direct mail, place mats at fast food outlets, and pens all pass us a message. Stores have banners, displays, and promotions, and every single product has a label, wrapper, or box around it in an attractive, attention-getting, "buy me" message. How does an insurance agency compete with this blizzard of information? The answer is ...

... advertising salespeople! Advertising pays when it sells something! We do not believe that just getting our name out is worth much. Also, advertising only registers with people in need or want of a particular product. Look how big-ticket items such as cars are advertised. Auto ad execs tell me that only 10% of the public is buying a car at any one time period. So they are really advertising to only one person in 10! Advertising has to have some impact and a way of getting a message out that has ... doing business with Grant-Hatch to prospective buyers, as well as our present customers. We especially want our current clientele to feel comfortable doing business with a professional and successful firm. We look at advertising mainly as name identification. When we put up billboards along the freeway system, or do a series of television ads, we don't expect people to come pouring in the door wanting to buy an insurance policy. What we want is to project a feeling of professionalism and name familiarity so that when the time comes when a perspective purchaser ... of us every day from a multitude of sources, everywhere from vehicles to billboards. Newspapers and advertising papers abound. Radio and TV beam us up. Phone books, direct mail, place mats at fast food outlets, and pens all pass us a message. Stores have banners, displays, and promotions, and every single product has a label, wrapper, or box around it in an attractive, attention-getting, "buy me" message. How does an insurance agency compete with this blizzard of information? The answer is ...