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...of your book (such as Non-Standard Auto). FAMILIARIZATION CAMPAIGN Whenever so...nd familiarize them with your agency. Auto dealers and real estate offices rea...

... insurers. But for those who accept this challenge, the future holds great opportunities! Herb Kelleher, former CEO of Southwest Airlines, one of the best-managed companies in the U.S., once stated that Southwest is in the people transportation business, not the airline business. His distinction is essential. Being in the people transportation business means expanding the definition of the competition' beyond other airlines to include private autos, buses, and trains. Southwest focuses on maintaining a cost structure low enough to attract customers who would otherwise drive, take a bus, go by train, or not travel at all. As a result, it's the most consistently profitable airline in the nation. When he started his company, entrepreneur Norm Brodsky thought he was getting into the record storage business. He soon learned that ... Burand. A paradigm shift in focus from selling insurance to helping clients protect all their assets, especially their most critical ones, will be a shock to many agencies and insurers. But for those who accept this challenge, the future holds great opportunities! Herb Kelleher, former CEO of Southwest Airlines, one of the best-managed companies in the U.S., once stated that Southwest is in the people transportation business, not the airline business. His distinction is essential. Being in the people transportation business means expanding the definition of the competition' beyond other airlines to include private autos, buses, and trains. Southwest focuses on maintaining a cost structure low enough to attract customers who would otherwise drive, take a bus, go by train, or not travel at all. As a result, it's ...

...pes required (E & 0, Fidelity, Auto) limits, evidence of coverage, who pay... G. Provide insurance - E & O, Auto, other ...

...- types required (E & 0, Fidelity, Auto) limits, evidence of coverage, who pay... G. Provide insurance - E & O, Auto, other ...

...other airlines to include private autos, buses, and trains. Southwest focuses...

... sites usually have areas for the press, stockholders, employees, and suppliers, they leave customer service and relations to their agents. That means they need to provide the public with an effective agency-locator service. The carrier's home page should feature an agency locator that allows site visitors to home in on an agent by location (ZIP code, area code, or state/city) and product (Auto, Home, Life, Main Street, and so forth) . Search results should include general information about each agency (name, address, phone, fax, and e-mail address), together with links to the agent's Web site, a locator map, and driving instructions. The search and link functions must be user friendly, with rapid response. A few months ago, I spent ... do well to make this type of third-party content available for agents to add to their sites. Again, although the carrier should get credit for providing this information, it needs to be "embedded" within the agent's brand. Insurance and Related Links Agents can build the value of their sites by including links to other sites their visitors are likely to find helpful (such as the State Department of Transportation, Department of Motor Vehicles, Insurance Commissioner, and insurance consumer sites) . For comprehensive listings that you can install on your Web site, go to Ultimate Links and Useful Links on the IMMS.com Members Page. Because carrier marketing departments already have these lists, it would make sense to put them into HTML format and make them available for agency Web site linking. This is a great way ...

... sites usually have areas for the press, stockholders, employees, and suppliers, they leave customer service and relations to their agents. That means they need to provide the public with an effective agency-locator service. The carrier's home page should feature an agency locator that allows site visitors to home in on an agent by location (ZIP code, area code, or state/city) and product (Auto, Home, Life, Main Street, and so forth) . Search results should include general information about each agency (name, address, phone, fax, and e-mail address), together with links to the agent's Web site, a locator map, and driving instructions. The search and link functions must be user friendly, with rapid response. A few months ago, I spent ... do well to make this type of third-party content available for agents to add to their sites. Again, although the carrier should get credit for providing this information, it needs to be "embedded" within the agent's brand. Insurance and Related Links Agents can build the value of their sites by including links to other sites their visitors are likely to find helpful (such as the State Department of Transportation, Department of Motor Vehicles, Insurance Commissioner, and insurance consumer sites) . For comprehensive listings that you can install on your Web site, go to Ultimate Links and Useful Links on the IMMS.com Members Page. Because carrier marketing departments already have these lists, it would make sense to put them into HTML format and make them available for agency Web site linking. This is a great way ...

... Auto Physical Damage ... Transportation Floater ...

...IAL ACCOUNTS 1. CSR/Marketer runs automated expiration list 120 days prior to... Transportation Floater ...

...TRAVEL Air travel: Actual cost Auto mileage: $0.35 per mile, round trip Lodging, group transportation: Actual cost and car rental ...