https://completemarkets.com/Article/article-post/889/Unusual-Strategies-For-Closing-More-Sales/
...showing his new wristwatch to the barber. If was big, heavy and techie. Evidently, the barber failed to show proper interest, and t...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/889/Unusual-Strategies-For-Closing-More-Sales/
... subtly, that getting a signature is what they care about, no matter what they say or do. This suggests that by bringing the conflict out in the open salespeople can enhance their credibility. 3. Watch out for the peacock's plumage. While waiting for a haircut, a sales executive encountered a "peacock moment." In one chair, a customer was showing his new wristwatch to the barber. If was big, heavy and techie. Evidently, the barber failed to show proper interest, and the customer who knew him, said quite seriously, "You're not manly enough to wear this watch." For the customer, the watch was a badge of his manhood and anyone who didn't like the watch was less of a man. The move to strip CEOs and other corporate ... out for the inevitable conflict that exists in every sale. This is so big and it's often a deal breaker as we see a sale go south. Few sales managers ever talk about it. It might be so obvious that no one sees it, even though it's the huge gulf that's almost impossible to get across in making a sale. Theodore Levitt, the late marketing genius at Harvard Business School, expressed the inevitable conflict that exists in every selling situation when he wrote, "Selling focuses on the need of the seller; marketing on the needs of the buyer." No matter how we rationalize it, this conflict exists in every sale. Instead of attempting to ignore or gloss over this fact, it's best to admit and recognize that it's real: No matter what's said, ...