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... 2013 12:00:00 AM by Jack Burke This content has not been rated yet. Millions of Americans operate businesses from their homes. This document by Jack Burke offers recommendations for using cross-selling to tap into this lucrative source of sales and earnings. Don't laugh too hard. My clients already know that most days will find me sitting at the computer or in front of the microphone in my bathing suit. To understand the magnitude of this transition to informality, consider that when I moved from New York to Southern California in 1982, I didn't even own a pair of jeans. Informal meant a sport coat and tie. Year by year, the warm weather and casual attitudes gradually loosened me up. The watershed event came in 1995. After much soul-searching, we moved our offices and ... into a wing of our house. The pool quickly became my "stress-buster" during the course of the day. The restorative factor of several 10-minute breaks to swim a few laps is better than a good night's sleep. Today I'd be hard-pressed to ever return to a normal office routine. So what does all this have to do with insurance? Recently our UPS driver arrived for the daily pickup looking as if he'd been through the wringer. As he explained, "If one more home business opens up, they're going to have to declare this a commercial route!" Apparently more than 50% of the regular delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant ...

...r in front of the microphone in my bathing suit. To understand the magnitude o...ll eventually be moving out of their houses into larger facilities. Wouldn’t i...