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... Delaune's Drug Store, the Fuller Brush Man, the milkman, Mr. Belanger (the postman), Mr. Dionne and his cleaners, and Mr. Evans, Mrs. Bourque, and Mr. Ozenne — each the owner of a grocery store within three blocks of each other (for those of you under 50, in the old days grocery stores were small and local and on one corner of each block in each town) . The final inspiration came from reflecting on two classics of business literature: "Marketing Myopia ... by Theodore Levitt in The Harvard Business Review and "The Five Deadly Pricing Sins" by Peter Drucker, The Wall Street Journal, October 21, 1993. Now let me try to "spin" these inspirations/reflections into an article that makes sense for real people in the real world. If you read and reflect on these, you'll probably agree with my simple interpretations. I believe in K.I.S.S. In today's evolving and diverse world, there are more Mikes, Mommas, Uncle Claudes, Mr. Luciens, and Mrs ... and needs profitably. I did this for him at minimum wage (because that's what the market would pay) . Other examples from the past are just as important. Mr. Dionne delivered our dry cleaning on a bike. Mr. Belanger delivered our mail on foot. Mr. Disch delivered Mamma's groceries by bike or truck. Delaune's brought us prescriptions. The Fuller Brush man brought his wares to the front door and let Mamma update her cleaning utensils and enjoy some adult conversation. Delivery was important because cars were rare and ...