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...oid The 12 Most Common Causes Of Broadcast Tower Loss
HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau 'If...s of tower loss are based on actual broadcast tower claims. Many of the statio...

... infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king of radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, ... pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials ...

... infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king of radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, ... pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials ...

... infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king of radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, ... pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials ...

...me-time hours, and the religious broadcasters helped to fill the late-night an...p Aside from pushing products, the broadcast industry has indicated that some...

... has a Web site? Great! Colorful graphics that seem to jump off the screen? Terrific! And the content? Uh-oh. Does your Web site feature your company profile? Statistics on your industry? New product information and the best use for those products? An easily accessible company contact? A Web site can be a great way to get your message out to reporters and editors in the broadcast and print media. It can, that is, if your message is articulate and additional information easy to get. After all, journalists should be counted among your customers and prospects. Their mention of your company or product in one publication or television or radio program is like a customer telling thousands of friends. You need to understand that the media is not a monolith. Publications and broadcast ... site! In order to use your Web site, though, journalists must first find it. Developing a mailing list of journalists and alerting them to your site doesn't have to be difficult. Send the reporters who cover your industry a note or brochure that includes your Web site address. Let them know your site's value to their work. Also include the assignment editors and producers at your local television stations and cable networks in your mailing. If you present your Web site as a useful tool and not a piece of public relations fluff, chances are they'll file your announcement for future use. But newsrooms and reporters' desks are often chaotic and messy. Even the most useful card or information sheet gets lost. Don't be shy about sending it again after a few months. Don't forget about ...

...ssages lose their effectiveness. Broadcast faxes, E-mail messages, generalized...' is everywhere. A number of Texaco stations have ATM machines, or 'iTMs' as t...

... to reporters and editors in the broadcast and print media. It can, that is, i... producers at your local television stations and cable networks in your mailin...