Search CompleteMarkets

...oid The 12 Most Common Causes Of Broadcast Tower Loss
HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau 'If...s of tower loss are based on actual broadcast tower claims. Many of the statio...

... infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king of radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, ... pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials ...

... infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials held sway during prime-time hours, and the religious broadcasters helped to fill the late-night and Sunday-morning voids. Catalysts Of Change: FM & Cable For decades, these limitations remained unchanged. Cable was a futuristic daydream, and radios capable of receiving FM stations were limited. Then, almost simultaneously, FM became the king of radio, and cable catapulted television into a new age. The popularization of FM radio more than doubled available commercial broadcast frequencies, ... pass the basket after preaching a message that was interspersed with hymn-singing. When radio, and later television, arrived on the scene, preachers began purchasing half-hour or larger blocks of air time to carry their message to a larger audience, replacing the traditional basket with a plea for donations. Profitable? You bet! Many such ministries built huge cathedrals, multi-media production centers, and even their own television stations from the revenues generated by "religious" infomercials. In the meantime, people marketing products and services just rambled along as usual, purchasing 30- and 60-second time slots for their commercials. For a long time this worked well enough. With only three networks and a limited number of television stations (four networks for radio), only so much advertising time was available. Expensive spot commercials ...

...me-time hours, and the religious broadcasters helped to fill the late-night an...p Aside from pushing products, the broadcast industry has indicated that some...

... Links Categories Popular Recent All station Articles tagged with station Back Cut Waste From Advertising This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:38:09 PM CUT WASTE FROM ADVERTISING This advice on reducing the cost of your advertising program by eliminating waste' comes from.. All Articles by CompleteMarkets Editor Comments (0 ) How To Avoid The 12 Most Common Causes Of Broadcast Tower Loss This content has not been rated yet. CompleteMarkets Editor , Douglas Henderson 4/30/2013 10:36:34 PM HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau If it ain't broke, don't fix it' applies to the way many owners view the more than 20,000 broadcast towers dott.. All Articles by CompleteMarkets Editor Comments ( ... PR Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All station Articles tagged with station Back Cut Waste From Advertising This content has not been rated yet. CompleteMarkets Editor 4/30/2013 10:38:09 PM CUT WASTE FROM ADVERTISING This advice on reducing the cost of your advertising program by eliminating waste' comes from.. All Articles by CompleteMarkets Editor Comments (0 ) How To Avoid The 12 Most Common Causes Of Broadcast Tower Loss This content ...

... Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back How To Avoid The 12 Most Common Causes Of Broadcast Tower Loss 4/30/2013 10:36:34 PM by CompleteMarkets Editor , Douglas Henderson This content has not been rated yet. HOW TO AVOID THE 12 MOST COMMON CAUSES OF BROADCAST TOWER LOSS by Douglas Federau If it ain't broke, don't fix it' applies to the way many owners view the more than 20,000 broadcast towers dotting the nation's landscape. Unfortunately, there ... safety net is the insurance policy. Controlling loss is at a critical point. Tower construction costs are escalating, and so are the insurance claims. The prudent business approach is to eliminate wherever possible the opportunity for damage to occur. A tower that is out of service sets into motion a chain of events resulting in loss of income, audience share, and advertisers, notwithstanding the disruption of the station operation. There are 12 common causes of broadcast tower loss. A review of insurance claims points out the fact that virtually all losses fall into these dozen categories. By being familiar with the causes, it is possible to minimize the risk of having a tower either damaged or destroyed. 1. INADEQUATE PLANNING AND ENGINEERING. It is relatively easy to overcome the planning and engineering problems. The ...

...ssages lose their effectiveness. Broadcast faxes, E-mail messages, generalized...' is everywhere. A number of Texaco stations have ATM machines, or 'iTMs' as t...

... to reporters and editors in the broadcast and print media. It can, that is, i... producers at your local television stations and cable networks in your mailin...