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... even meets with them. Would that be worth six figures of growth to you every year? It is to Bill. Remember, the essence of your USP is the idea, not the slogan. Sure, you might be able to craft some powerful words that deliver a punch. But you must have the idea first! Also, your USP is not your marketing campaign. The three agents I mentioned are masterful marketers who understand how to fill their funnel with hot prospects and build systems that keep them in the loop until they're ready to buy. But it all starts with a USP. Miss that step and the rest of your Strategic Marketing Process will be as stale as week-old bread. Dig into your market and your own business enough to pull out your Unique Selling Proposition — then buckle up. You're on your way to the exciting ride of growth through marketing. Michael Jans, CAE is president and founder of Insurance Profit Systems, Vancouver, WA, and creator of the Quantum Club Coaching Program. He can be reached at (800) 332-1697, or e-mail [email protected] . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. ...

...mplaint occurs, the owner usually buckles and gives the complainer a little mo...