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... For instance: Sign 1 — Don't lose your head Sign 2 — To gain a minute Sign 3 — You need your head Sign 4 — Your brains are in it! Sign 5 — Shave Or: Brother speeder Let's rehearse All together Good morning, nurse. Shave These advertising witticisms of the road often gave way to storefront signs. I recall a printing shop in Cleveland that was along the bus route I took to high school. Each week the printer would put a new sign in the window — a joke, a political comment, or an advertising slogan. Regardless of the topic, the sign was always witty. It's a miracle that the bus didn't tip over on Monday mornings, as everyone would move to one side to get a better look at the new weekly message. ... Signs Of Influence 4/30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. Is a sign just a sign — or can it be more? Burma Shave proved that signs can become attention-getting entertainment too! In this light-hearted article, Jack Burke looks at signs and asks you to share some of your favorite sign stories with us. A recent conversation with an insurance agency owner, Jimmy Dunn of Clarksville , Tennessee , prompted a discussion about marquee signage. No, not your company name and logo, but attention-getting signs. Perhaps the best-known signs of days gone by were the Burma Shave signs that peppered our roadways in the 30s, 40s and 50s. Each message was posted over the course of five signs — one line of the message ...

...ompany, I was researching specialty bus manufacturers to represent. It had fin...or the other party to state his or her business and to respond to your comment...

...p in Cleveland that was along the bus route I took to high school. Each week...f your clients use it to promote their business? How about sharing your storie...

...cceptable and the cause of eventual business failure. Here are some ways I’ve ...enhancing the bottom line. 5. They’ll abuse sick pay leave and other attendanc...

... a few of the ideas they offered: Let your people know they're doing a good job. Thank them! We have a massage therapist give 15-minute massages, about twice a year. We have flexible hours. Fifteen minute massages during stressful times (360 conversion, end of the year) . Flexibility in hours/days off (flex-time, four-day work week, off early to get kids off bus, etc.) . Buy ice cream or some special treat for all employees once a month. Vacation time. Luncheon, surprise treats (Dairy Queen), drawings for prizes. Allow CSRs to work a day or two per week from home Celebrate – Spring, Fall, Summer, Winter, special lunches, time off. Hand out the book, Who Moved My Cheese ... Several years back I asked agents at a workshop what they were doing to keep their employees happy. Here (in no particular order) are a few of the ideas they offered: Let your people know they're doing a good job. Thank them! We have a massage therapist give 15-minute massages, about twice a year. We have flexible hours. Fifteen minute massages during stressful times (360 conversion, end of the year) . Flexibility in hours/days off (flex-time, four-day work week, off early to get kids off bus, etc.) . Buy ice cream or some special treat for all employees once a month. Vacation time. Luncheon, surprise treats (Dairy Queen), drawings for prizes. Allow CSRs to work a day or two per week from home ...

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Through the years, businesspeople have spoken the language of...f daily mail. Incidentally, my own business, Compliance Publishing Divisio...

...ork week, off early to get kids off bus, etc.). Buy ice cream or some spec...

... of it in terms of travel. The goal is the destination, and the media utilized is the vehicle. Each destination can be reached by a vast array of transportation vehicles or a combination thereof. For instance, on a recent trip from Los Angeles to San Francisco , I drove to the airport, walked to the terminal, flew to another airport, and took a motorized walkway to a bus stop for a ride to a train station. Then, I took a train to the city, a cab to the building, and an elevator to the office. Yet on other trips, I've been known to bypass all of that and just drive from point to point. Similarly, direct marketing can use a combination of media or a single method. Don't lock into a single-method mind-set ... 1% of the contacts said they had not seen the fax. (On prior mail campaigns, up to 40% of the contacts said they hadn't seen the package.) Earlier telemarketing attempts without first sending a fax were considered dismal failures because too much information had to be given over the phone. (By using the fax, the prospect already had much of the necessary information.) Conversely, using the fax without telemarketing follow-up also provided minimal results. Individually, telemarketing or faxing alone resulted in less than 1% sales, but in combination we averaged more than 3% in sales. Some caution is indicated as federal, state, and local governments are regulating the use of fax advertising to stem the tide of junk fax. So, as Huey recommends, be sure that ...