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... ,000 for the same reason. At its press conference, bank officials denied any wrongdoing and attempted to defend their actions. The result was a firestorm of negative press and an uncomfortable congressional hearing for the bank. GO ALL OUT TO MAKE AN IMPACT A leading car dealership believed it was in a sales slump because of a rumor that the dealership was in financial trouble and was about to fold. It appeared that aggressive competitors were spreading the rumor to customers. The dealership reviewed and evaluated the situation, and emerged with a ... . It held a press conference to announce that the its management team had become shareholders in the business and that a leading bank was extending a significant line of credit. The firm removed all but two cars from the showroom and arranged the area for a press conference. They decorated the showroom and invited guests. On hand were representatives of the auto manufacturer and a vice president of the bank, all of whom spoke. The press coverage that followed laid to rest any suggestion that the dealership might be in financial trouble. The ... , take it seriously. More often than not a crisis catches management off guard. When this happens, management will try to downplay any potential impact. When a manufacturer unearthed 100 drums of toxic waste, it took the problem very seriously. It called in state environmental officials to review the situation, developed a clean-up plan with the cooperation of the town where the waste site was located, and invited the press for a briefing. This cooperative effort won the praise of town fathers and state officials. While the company didn't overreact ...

... needs a crisis response policy — a carefully crafted understanding of how a c... credit. The firm removed all but two cars from the showroom and arranged the...

... Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next year. The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove the junk-mail stigma from their direct-mail advertising. Each renewal notice will include an advertising message from the recipient's local Chevrolet dealer. (Note the local' aspect, targeting the marketing message toward specific territories.) The contract, for ... , so that vehicle owners don't mistake their renewal for mere advertising. The mailing envelope will be clearly identified: State of Montana Vehicle Registration License Renewal Notice Inside. Local dealers can choose from six advertising messages. One includes a $500 discount coupon redeemable only at the dealership indicated in the notice. Other messages are tailored to current inventory concerns or TV advertising campaigns. Each message will include the name and address of the local dealer and, taking advantage of the unique nature of the mailing, will suggest that now is a good ... for Personal coverage advertisements. The publicity can be even more effective on a local basis. The agency concerned with coupling its ad with a bill or invoice should investigate the various informational mailings those departments may put out. In many states, people receive water-conservation bulletins, environmental advice, or safety tips from various utilities. Such mailings are extremely positive in nature. Piggybacking on them demonstrates two virtues: a desire to save tax money and a concern for the individual's well-being. Here's the gist of this message: There's a brand new ...

...s believed to be a marketing first. Car dealers feel that this will remove the...ive water-conservation bulletins, environmental advice, or safety tips from va...