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... one more home business opens up, they're going to have to declare this a commercial route!" Apparently more than 50% of the regular delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant groundswell of opportunity for independent agents. Your Personal Lines department probably already insures the Home and Auto risks of these entrepreneurs. Unfortunately, many of these clients never hear from you on a regular basis. They get ... O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Working In My Swimming Trunks: Home-Based Opportunities 4/30/2013 12:00:00 AM by Jack Burke This content has not been rated yet. Millions of Americans operate businesses from their homes. This document by Jack Burke offers recommendations for using cross-selling to tap into this lucrative source of sales and earnings. Don't laugh too hard. My clients already know that most days will find me sitting at the computer or in front of the ... delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant groundswell of opportunity for independent agents. Your Personal Lines department probably already insures the Home and Auto risks of these entrepreneurs. Unfortunately, many of these clients never hear from you on a regular basis. They get their direct billing statements and pay their premiums. They call you in case of a claim or a change in coverage. But when was the ...

...ods that will help you move your business forward. Agents who haven’t yet form...h) as a specialist in their type of business — and watch your referrals, and s...

...br>Millions of Americans operate businesses from their homes. This document by...you afford to lose these home-based business clients when an aggressive compet...

... Although flowers and candy also work well for accounting and legal firms, these professionals need more than a drop-in. Be prepared to develop mutual referral programs with them. Present your agency as a center of influence that insures the types of individuals and businesses to which they cater — and ask them to act as a center of influence for you. FOCUSED TARGET MARKETING Finally, don't attempt to offer your services to every business in the area. Being all things to all people will make you a specialist' to none. Market yourself ... Resources & Links Categories Popular Recent All Back Marketing: Opening New Territories 4/30/2013 12:00:00 AM by Al Diamond , CompleteMarkets Editor This content has not been rated yet. Al Diamond focuses on planning methods that will help you move your business forward. Agents who haven't yet formalized their plans are once again asking, Why do you bother with formal plans? We sell insurance and we work hard every year to excel. What difference does it make to spend all this time formulating plans and forcing yourselves ... before publication you'll need a location and telephone number by then. However, don't make the telephone book the main factor in opening a new office unless you expect business generated from the Yellow Pages listing to account for a substantial percentage of your book (such as Non-Standard Auto) . FAMILIARIZATION CAMPAIGN Whenever someone sees the gecko on television they think of GEICO, even though most people don't know what GEICO stands for. When they see or hear a duck quacking in an ad they think of AFLAC (again, without knowing what AFLAC ...