https://completemarkets.com/Article/article-post/349/Public-Relations-An-Investigation/
...owever, some of the associations catering to niche markets have auxiliary memb...
https://completemarkets.com/Article/article-post/1278/FINANCIAL-INSTITUTIONS-AN-INVESTMENT-IN-INSURANCE/
... x No Thanks Loading.. Financial Institutions - "An Investment In Insurance"4/30/2013 by CompleteMarkets Editor This content has not been rated yet. FINANCIAL INSTITUTIONS - AN INVESTMENT IN INSURANCE' Dear (Customer Name): WOULD YOU OFFER ALL YOUR CUSTOMERS THE SAME INVESTMENT PLAN? Of course not - for your financial institution to be successful, you have to cater to people's different needs, offering them a variety of CDs, bonds, securities, and other alternatives. You should demand the same flexibility of your insurance program. At (Your Agency Name), we specialize in insurance for financial institutions. We're familiar with the types of risk your business faces every day - and we can outline ways you can minimize or insure against those risks. You should meet with one of our financial institution experts. We'll take the time needed to assess your present program and offer our recommendations - free of charge. That way, you'll be sure that you're not exposing your business to dangerous gaps in coverage or paying for overlapping coverage you don't need. Consider this consultation an investment in the future of your business. We'll cater to your business needs and allow you to discover your options when it comes to insuring your business. We'll give you a call to set up an appointment. Sincerely, (Your Name) Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1333/ACHIEVING-SUCCESS-BY-DEFINING-SERVICE/
... It will seem to the customer like a free gift. It will keep your agency's name fresh in the customer's mind, and reinforce the channels of communication so that he or she will be more likely to notify you of new possessions or a change in status. It helps a CSR to know that most customers have contradictory impulses when it comes to insurance: They want to know all their options, but they don't want to put up with the boredom of hearing about it. An FYI memo or a newsletter can help you to tread that fine line. If you can anticipate another customer desire - the desire to save time - you may want to highlight the newsletter's articles that pertain to their particular situations. A note saying, I thought you'd be interested in this article, ' will cater to the customer's desire to be treated on a personal basis. As a CSR, no one is forcing you to look at the world through customer-colored glasses. Defining service from the client's perspective is an extra. But remember, it's those extras that define success. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/384/Getting-%E2%80%98Back-To-Business%E2%80%99/
... Everyone's looking for the connection of a human touch. Let your customers know the measures you've taken to ensure the security of your performance. Be prepared to reinforce the financial strength of your underwriters and markets. Let them know that you're there for them. This is a good time to review terrorism-related issues that have created new risks or that might impact their current coverages. Ask your best customers if there's anything you can do to help them get back to business as usual. Let them know that you have their best interests at heart — whatever that might entail. Continue your prospecting efforts. The media is using a heavy hand in touting the dramatic increases in premiums because of projected losses from September 11th. Business owners and managers will be thinking in terms of expense control and financial strength. Cater to those concerns. Because of everything mentioned in point #4 , it's critical that you contact every single customer. In this case, e-mail isn't the way to go. Personal visits are your best bet, with the telephone running second. You are your unique difference. Assuage customers' fears over potential premium increases and financial weaknesses of insurers. Explain that although you can't control the market, you remain their vested partner with a mandate to help them best manage their risks and exposures. As for your agency operations, I offer three suggestions: If you don't have a written disaster plan, get busy preparing one. If you do have an emergency plan, review it based on what we've learned since September 11th. Once you have a viable and current plan, share it with ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/333/Working-In-My-Swimming-Trunks-Home-Based-Opportunities/
... After much soul-searching, we moved our offices and studios into a wing of our house. The pool quickly became my "stress-buster" during the course of the day. The restorative factor of several 10-minute breaks to swim a few laps is better than a good night's sleep. Today I'd be hard-pressed to ever return to a normal office routine. So what does all this have to do with insurance? Recently our UPS driver arrived for the daily pickup looking as if he'd been through the wringer. As he explained, "If one more home business opens up, they're going to have to declare this a commercial route!" Apparently more than 50% of the regular delivery and pickup stops on his suburban route are home-based businesses. Combine this with media reports and the increase in Web sites catering to home businesses, and you get a significant groundswell of opportunity for independent agents. Your Personal Lines department probably already insures the Home and Auto risks of these entrepreneurs. Unfortunately, many of these clients never hear from you on a regular basis. They get their direct billing statements and pay their premiums. They call you in case of a claim or a change in coverage. But when was the last time you called them? When's the last time you "caught up" on the circumstances of their lives? When's the last time you sat down and reviewed their coverages with them? Some home-based businesses, like our company, might have tens of thousands of dollars worth of equipment on the premises. Some might have clients coming to their residences as we do. Few understand that ...
https://completemarkets.com/Article/article-post/333/Working-In-My-Swimming-Trunks-Home-Based-Opportunities/
...ts and the increase in Web sites catering to home businesses, and you get a si...
https://completemarkets.com/Article/article-post/1478/PUTTING-EMPLOYEES-FIRST-WITH-EAP/
...Ann Arbor, Michigan restaurant's catering and retailing business now brings in...
https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
... This dilemma's creative answer is a message-on-hold service. For relatively little expense, you can have a message tape professionally produced that talks to your clients about your services while they're on hold. Do you fax information to clients and prospects? Do you use a cover page? You've probably answered yes' to both questions. Now comes the big one: Does your cover page list all the services and products you provide? ' If not, you're missing a creative opportunity to market your message. There are hundreds of ways to market your agency or brokerage creatively, and most of them are far less expensive than traditional advertising. Develop an opportunistic eye in your community. Brainstorm with staff members a couple of times per year. Maintain strong relations with the local chamber of commerce and other groups that cater to your particular market, whether commercial, personal, or both. Above all, get everybody involved. Many of the opportunities you encounter will come from unlikely sources, so it pays to have everyone keeping a watchful eye. Finally, like James Dunn, when you do have an opportunity, maximize it. Jack Burke is the president of Sound Marketing, Inc., which specializes in audio and video productions for corporate marketing, communications, and education. He may be reached (800) 451-TAPE. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of ...
https://completemarkets.com/Article/article-post/1333/ACHIEVING-SUCCESS-BY-DEFINING-SERVICE/
... It will seem to the customer like a free gift. It will keep your agency's name fresh in the customer's mind, and reinforce the channels of communication so that he or she will be more likely to notify you of new possessions or a change in status. It helps a CSR to know that most customers have contradictory impulses when it comes to insurance: They want to know all their options, but they don't want to put up with the boredom of hearing about it. An FYI memo or a newsletter can help you to tread that fine line. If you can anticipate another customer desire - the desire to save time - you may want to highlight the newsletter's articles that pertain to their particular situations. A note saying, I thought you'd be interested in this article, ' will cater to the customer's desire to be treated on a personal basis. As a CSR, no one is forcing you to look at the world through customer-colored glasses. Defining service from the client's perspective is an extra. But remember, it's those extras that define success. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for ...
https://completemarkets.com/Article/article-post/384/Getting-%E2%80%98Back-To-Business%E2%80%99/
... Everyone's looking for the connection of a human touch. Let your customers know the measures you've taken to ensure the security of your performance. Be prepared to reinforce the financial strength of your underwriters and markets. Let them know that you're there for them. This is a good time to review terrorism-related issues that have created new risks or that might impact their current coverages. Ask your best customers if there's anything you can do to help them get back to business as usual. Let them know that you have their best interests at heart — whatever that might entail. Continue your prospecting efforts. The media is using a heavy hand in touting the dramatic increases in premiums because of projected losses from September 11th. Business owners and managers will be thinking in terms of expense control and financial strength. Cater to those concerns. Because of everything mentioned in point #4 , it's critical that you contact every single customer. In this case, e-mail isn't the way to go. Personal visits are your best bet, with the telephone running second. You are your unique difference. Assuage customers' fears over potential premium increases and financial weaknesses of insurers. Explain that although you can't control the market, you remain their vested partner with a mandate to help them best manage their risks and exposures. As for your agency operations, I offer three suggestions: If you don't have a written disaster plan, get busy preparing one. If you do have an emergency plan, review it based on what we've learned since September 11th. Once you have a viable and current plan, share it with ...