https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1828/NICHE-MARKETING-ATTRACTING-ASSOCIATIONS-GOING-CAPTIVE/
... turn, can report to the association on membership interest and participation. 160 This new breed of companies, such as Marketpac, also includes Market-Dyne, Famex, MMI, and a few regional concerns, whose entire purpose is based in the successful marketing of association insurance programs. In addition, many of the national brokers have in place or have announced full time divisions or development departments to cater to this growing market. 160 Loss Control 160 No discussion of the association market is complete without reviewing the important and member-responsive subject of loss control. Loss control can and does work for an association. Experts generally agree that to implement a loss control program for owner-operated businesses on an individual basis is very expensive and time consuming. Instead, the reality is that for small ... business. The Scott Seed people put it another way: Don't talk to me about your grass seed, talk to me about my lawn. 160 (3 ) Forty-seven percent of the members want a single source for their business insurance. The implications here are enormous for the independent agent in terms of a mental set, suggesting that he or she is in an excellent position to write both the property and casualty as well as the life, group, and employee benefits coverages. 160 (4 ) Fifty-six percent of the members do not want coverage limitations in their policy. If the insurance company cannot handle, or does not want to handle what the insured perceives to be an exposure of concern, then the inclusion of sublimits, special conditions, or outright exclusions are of grave ...