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... ' If not, you're missing a creative opportunity to market your message. There are hundreds of ways to market your company creatively — most of them far less expensive than traditional advertising. Develop an opportunistic eye within your community. Conduct a brainstorming session with employees a couple of times a year on new and unique methods of marketing. Maintain strong relations with your Chamber of Commerce and other groups that cater to your particular markets. But above all, get everybody involved. Many of the opportunities that you encounter will come from the least likely source; so it pays to have everyone keeping a watchful eye. Finally, when you do identify an opportunity, maximize it! This article is excerpted from Jack Burke's Creating Customer Connections: How To Make Customer Service A Profit Center For Your Company . ... , it's been sitting on my desk for a year and I just got around to listening to it. Sponsoring a local golf tournament provides another great way to market your agency or brokerage. This has done wonders for many major corporations on a national level — so why not duplicate their efforts on a local level? Bring in other businesses to help co-sponsor. Maybe a local car dealer can display a vehicle and buy hole-in-one insurance to cover a car giveaway. Local realtors and banks are also excellent co-sponsors who can help with the prizes. Not only is the publicity great, but you get a chance to network. Closer to the office, what about your telephone system? Does a client on hold hear nothing or are you using a local radio station for music-on-hold? If you answered radio station ...

...e various publications and media catering to local communities. Search them ou...

...owever, some of the associations catering to niche markets have auxiliary memb...