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... in an Apple store. No matter your age, just go in and starting playing with an iPad, an iPod or an accessory. Even so, it's not uncommon for some customers to ask permission before they try out an iMac or an iPad. They remember going into stores with mom, who reminded them to keep their hands to themselves. Clearly, Apple understands that today's customers want to enjoy the buying experience and getting involved. 3. Crank up the communication, not the sales pitches. Top salespeople have long prided themselves on being effective persuaders. However, if the truth were known, most of those in sales probably are best at talking their way out of getting orders. For example, you walk into a major home appliance or department store. It's like going through a cemetery. The ranges and refrigerators, the washers, dryers and dishwashers are all lined up neatly in one row after another. It's all so dull. After awhile a salesperson comes along and asks if you have questions. You may get the facts, but chances are you'll completely miss the experience of the refrigerator. You can see it, but that's all. It's what the fridge does to add convenience and enjoyment to life that counts. How would it be if a refrigerator manufacturer gave iPads to the salespeople, with brief videos of consumers using their refrigerators in their homes and talking about it? They could see it come alive. How much more compelling that would be than listening to a salesperson, even a good one, talking about the refrigerator in the cemetery-like setting of the showroom ...