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... customers mean repeat, long-term business (and those dollars add up!) . Loyal customers serve as a fantastic marketing force, providing the best kind of advertising available: word-of-mouth. Loyal customers stick with you through difficult times. Loyal customers can deliver a blow to your competition, because if customers are loyal to you, it means that your competition isn't getting their business! Loyal customers are your cheerleaders and will go to bat for you. Loyal customers tend to tell you what they like and dislike (yes, this is good — you want to know both) . Creating an atmosphere of customer-loyalty within your company can be a great recruiting tool, and help the right employees come to you. Customer loyalty can boost employee morale and reduce turnover. It just plain feels good when you ... . Begin to plug that leaky bucket by recognizing that each transaction offers an opportunity to create customer loyalty, and not just a one-time sale. Vicki Lenz is an author and speaker on marketing and customer loyalty, and a writer of stories for companies. She can be reached at (502) 499-5635, e-mail [email protected] , or visit www.VickiLenz.com . This article originally appeared in the Independent Insurance Agents & Brokers of America (IIABA) Virtual University and is reproduced, with permission. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and ...

... Consultant Mike Manes strives to facilitate change, communication, learning, and positive results. To that end, Manes has written this powerful, substantial document that will help you build your skills and achieve your goals. PREFACE You're a leader. You own or manage a business. You're responsible for results success. Your role is multifaceted visionary, organizational architect, environmental engineer, coach, and cheerleader. You love what you do and you're great at it. Unfortunately today you're in a funk sad, frustrated, and confused. Usually you're the bright light on dark days in your organization, but today you feel blue. You can remember the enthusiasm of your first day on the job the dreams, the passion, the hope, and the energy. Today you've discovered that you're an ... no other motivation. Michael Manes can be reached at Square One Consulting, 8674 Quarters Lake Rd., Suite 10, Baton Rouge, LA 70809, (225) 922-9138, fax (225) 922-9106, e-mail [email protected] , or Web site www.squareoneconsulting.com . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library ...

... writes the game plan, scouts the competition, and monitors the process. The coach "kicks butts" when necessary, and comforts with a pat on the back when needed. Coaches are disciplined and committed to the plan created for their team. The right plan for the right opponent is critical. Adherence to the plan is required. Don't deviate from it unless the team falls way behind. Cheerleader. Competition is tough. It takes a toll on the players. The stands are filled with critics. Someone needs to scream support from the sidelines. &# 160 Q: &# 160 What unique talents/skills/qualities does a leader need? A: &# 160 There are many: &# 160 Integrity. Followers must be able to trust the ... and if he fails, at least fails while daring greatly, so that he'll never be with those cold and timid souls who know neither victory of defeat." — Theodore Roosevelt &# 160 "Fall down seven times, stand up eight." — Japanese Proverb Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library ...

... writes the game plan, scouts the competition, and monitors the process. The coach "kicks butts" when necessary, and comforts with a pat on the back when needed. Coaches are disciplined and committed to the plan created for their team. The right plan for the right opponent is critical. Adherence to the plan is required. Don't deviate from it unless the team falls way behind. Cheerleader. Competition is tough. It takes a toll on the players. The stands are filled with critics. Someone needs to scream support from the sidelines. &# 160 Q: &# 160 What unique talents/skills/qualities does a leader need? A: &# 160 There are many: &# 160 Integrity. Followers must be able to trust the ... and if he fails, at least fails while daring greatly, so that he'll never be with those cold and timid souls who know neither victory of defeat." — Theodore Roosevelt &# 160 "Fall down seven times, stand up eight." — Japanese Proverb Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library ...

... Consultant Mike Manes strives to facilitate change, communication, learning, and positive results. To that end, Manes has written this powerful, substantial document that will help you build your skills and achieve your goals. PREFACE You're a leader. You own or manage a business. You're responsible for results success. Your role is multifaceted visionary, organizational architect, environmental engineer, coach, and cheerleader. You love what you do and you're great at it. Unfortunately today you're in a funk sad, frustrated, and confused. Usually you're the bright light on dark days in your organization, but today you feel blue. You can remember the enthusiasm of your first day on the job the dreams, the passion, the hope, and the energy. Today you've discovered that you're an ... no other motivation. Michael Manes can be reached at Square One Consulting, 8674 Quarters Lake Rd., Suite 10, Baton Rouge, LA 70809, (225) 922-9138, fax (225) 922-9106, e-mail [email protected] , or Web site www.squareoneconsulting.com . Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library ...