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Churches - "Not A Typical Business"
Dear ...nsurance program? Our specialists in Church insurance will examine the coverag...

... finding the right buildings, which put Brodsky in the real estate business. At a Small Business Administration seminar a few years back, I met a minister who had concluded that his business was not just saving souls, but entertaining minds by drawing more people to his church. His goal was the creation of a marketing plan to convince people that attending his church would be more beneficial and enjoyable for their eyes, ears, bodies and souls than channel surfing, watching Sunday sports (especially football and NASCAR), fishing, golf ... . What business are you in? As these examples show, the answer might be far from obvious. If you believe that you're selling insurance, ' prepare your agency for a slow demise. Traditional P/C coverages are becoming less and less important by the day. According to some estimates, almost 50% of all Commercial P/C premium bypasses the traditional market, and conventional P/C products cover only 2% of corporate risks. In the past, every company needed a Fire policy because the risk of ... Management Resources & Links Categories Popular Recent All Back What Business Are You Really In?4/30/2013 12:00:00 AM by CompleteMarkets Editor , Chris Burand This content has not been rated yet. What business are you in? Examine this question carefully in this document by Chris Burand. A paradigm shift in focus from selling insurance to helping clients protect all their assets, especially their most critical ones, will be a shock to many agencies and insurers. But for those who accept this challenge, the future ...

...ds by drawing more people to his church. His goal was the creation of a marke...on the financial health of the firm. Today, the risk of a fire to a business ...

...ed to their families, they attend church regularly and give their time to civi...en he added, 'Why the clean desk on Fridays? Mother made it clear that you don...

..., exercise, meditate, pray, go to church daily, and possibly even enter the pr...of success started to shift from yesterday to tomorrow. Then the rumbling bega...

... questions. "Questions?" said Jan. "I was fuming. Who is this agent? She doesn't even know us and she's making decisions like this for us!" Jan and Bob quickly worked to move their business. They knew an agent from their church whom they liked and trusted. After a meeting and account review with this agent, Jan and Bob moved their account. Bob told me that they haven't heard from their prior agent even after they cancelled their policies. STORY #2 My Aunt Judy had been ... of a friend, they found an agent and were satisfied with that choice for 12 years. Their multi-line Personal insurance package includes Auto, Home, Umbrella, and Boat policies. Jan told me that she felt their business was valued and service was good. One day, Jan and Bob received a letter from their agent advising that he was selling his agency to another local agent and that the new agent would be in touch. No problem, they thought. Months went by without even a letter of introduction from the new ... Huling warns that without proper new customer handling procedures in place, an agency that's been sold or merged into another can plunge the policyholder into a state of frustration and confusion. The result: Lost business and a soiled reputation. If you think customers don't need extra care when changes occur with their agent and insurance program, think again. In the past month, a neighbor and family member relayed their personal stories to me about the service (or rather lack of it) that they've received from new independent agent affiliations. Both ...

... loss (cars, home, building, employees, etc.) . ACCLIMATE customers. Within a few days of the prospect making a buying decision, offer to meet him or her individually. If you have a group of clients with similar concerns - say, churches or dry cleaners - conduct a short, educational seminar for the group. Also, introduce clients to others in the agency who may work on their protection plan during the upcoming year. SHOW customers examples of forms and other insurance-related items such as a: certificate ... This encourages longevity in the relationship. On a regular basis, clarify exactly what the prospect or customer does not want to be without in the event of a loss (cars, home, building, employees, etc.) . ACCLIMATE customers. Within a few days of the prospect making a buying decision, offer to meet him or her individually. If you have a group of clients with similar concerns - say, churches or dry cleaners - conduct a short, educational seminar for the group. Also, introduce clients to ... of others who may benefit from your consumer education program A positive response indicates that you're on the right track. A negative response uncovers flaws in the customer literacy plan - which enables you to modify the plan. Educating and following up with clients lets them know you care about their well-being. At the same time, it provides a measure of the value and effectiveness of your efforts. Customer literacy goes beyond the basics of insurance knowledge; it demonstrates the full array of service and expertise your agency has to offer. Login or ...

...ss. They knew an agent from their church whom they liked and trusted. After a ...gencies are in a state of transition today through mergers and acquisitions. G...

...ents with similar concerns - say, churches or dry cleaners - conduct a short, ...ng up with clients lets them know you care about their well-being. At the same...

...actitioners listed with the First Church of Christ, Scientist in Boston, Massa...n to work. When leave is needed to care for an immediate family member or t...