https://completemarkets.com/Article/article-post/1906/BORING-OR-SOARING-GREAT-PERFORMERS/
...ounds the crowd, the animals, the clowns. The sawdust under your feet enhance...
https://completemarkets.com/Article/article-post/833/Eight-Timely-Tips-How-To-Grow-Your-Businesseight-Timely-Tips-How-To-Grow-Your-Business/
...g coffee and doughnuts. Bring in a clown on a Saturday. Have your people dress...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/833/Eight-Timely-Tips-How-To-Grow-Your-Businesseight-Timely-Tips-How-To-Grow-Your-Business/
... these particular products. Highlight an employee. Tell a little about the person, and include their photo. There's something interesting about everyone. Focus on problem/solution stories. Readers relate to case histories, particularly those that tell how you solved a problem for a customer. This is one of the most effective ways to communicate what you do and how you do it. Don't make your newsletter look and read like an advertisement. If it's self-serving, your customers won't value the publication. After the first time, they'll toss it without even seeing what's on the inside. 4. Let your customers have a good time. Pick one day a week to serve free hot dogs and sodas in the summer. In the winter, you might offer morning coffee and doughnuts. Bring in a clown on a Saturday. Have your people dress up for special days — Halloween, St. Patrick's Day, and so on. These are all suggestions for retailers, of course. What can you do if you're not in retail? Make sure you present an upbeat, positive, interesting picture of your company for customers and prospects. Remember: Dull doesn't do it for customers today. 5. Build your customer and prospect database. The only customer name many companies know is Accounts Payable' or Attn: Sally. Drill down into the organization and find the names and titles of those who should know about you and what you do. Make all of them part of your customer and prospect database. Your customer file should also contain e-mail addresses. However, there's one caution. While e-mail ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1906/BORING-OR-SOARING-GREAT-PERFORMERS/
... Today you've discovered that you're an administrator. The system is now managing you; you're not leading it. You're the head of a bureaucracy. You'd promised yourself you'd never let this happen. Why? What went wrong? What can be done to bring the fire back to your belly? More importantly, how can you transform your bureaucracy into an entrepreneurial venture? Reflect for a few moments. Rewind your personal life history. Go back to yesterday. Yesterday. You remember. You were too excited to sleep. Today's the day the circus! You, your sister, your mom, and dad are going to the circus. You can remember the tent. It was huge. The smell of popcorn, the taste of cotton candy, the sounds the crowd, the animals, the clowns. The sawdust under your feet enhanced your experience. In the language of your youth, it was "cool." Today you realize it was, in contemporary terms, the ultimate multisensory experience. Your heart was beating so fast! You're in the bleachers when you hear, "Ladies and gentlemen and children of all ages, look to the center ring and focus your eyes to the top of the tent. On the high wire the greatest with no net "Your mouth was wide open; your eyes were even wider. You don't remember breathing. She made it. No net! It was the most exciting thing you'd ever seen. You'll never forget it. This was the greatest show on earth, and she was the greatest performer. You loved your parents. Your ...