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... if' as So what? ': What if every member of Congress were to resign? ' (Yeah, I know- good idea.) 4. SUGGEST A CATACLYSMIC DECISION. This one bursts with power; but of the five presented here, it's the only one requiring the professional laying on of hands. At the fingertips of an amateur or dilettante writer, cataclysm can degenerate into comedy. The decision you make today can.. is a grabber if the recipient of your message at once agrees with two precanned conclusions: first, you're in a position to judge and guarantee; second, the decision is possible and logical. A fund-raising organization has this cataclysm as its opening: Dear Friend, I've enclosed a Life or Death Seed Catalog for you. OK, what's wrong with that ... has its uses, but calm doesn't match the single word. Mogul-to-mogul might be, I congratulate you. That's not exclamatory. The single word is, which means you use it only if what follows justifies the exclamation. A letter to one of my decoy names begins: DEAR H. GORDON, Congratulations! It's my great pleasure to welcome you to all the benefits and privileges of a Columbia House Club membership. Your Pre-Approved MusiCard means you can receive our best offer to first-time members-not available through newspaper or magazine ads- but reserved for a select group of music lovers like you. Opinion: Although I'd never use the indefinite article to describe the membership-I'd say your Columbia House Club membership' or plain Columbia House membership, ' not a Columbia House Club membership' this letter does maintain its congratulatory character ...

...er, cataclysm can degenerate into comedy. 'The decision you make today can...'...