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https://completemarkets.com/Article/article-post/70/If-The-Niche-Fits-Designing-The-Niche-Program-Questionnaire/
...e programs in both Personal and Commercial Lines: Specialty Program Q & A ...nce products, in both Personal and Commercial lines. Specialty niche programs ...

https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/70/If-The-Niche-Fits-Designing-The-Niche-Program-Questionnaire/
... the size of the staff drastically, to the point that very few underwriters have the chance to read voluminous proposals, particularly in the initial part of the discussion. The following outline has been used successfully to design and implement specialty niche insurance programs in both Personal and Commercial Lines: Specialty Program Q & A Q. What is the class of business and target market? A. A narrowly defined target market is crucial to understanding the type of risk. Some underwriters also call this the class of business. A short description of your ... will suffice. For instance, say you're interested in writing artisan and specialty contractors, security guards, general contractors that do residential construction, dwelling policies, or drivers with four accidents in the last three years. Q. What lines of insurance will be offered and at what limits? A. The approach here would be to state that you are interested in writing the Professional Liability for a home inspector or the General Liability for an artisan and specialty contractor. Retail producers should pay careful attention to the line of business and type ... coverage required. Also of significance is the amount of the policy limits. Policy limits obviously will vary by class of business. It might be $1 million combined single limit for an independent trucker, or statutory limits for a Nonstandard Auto policy. Producers must do their homework to find out what the policy limits should be. Q. Who are your major competitors? A. The Property/Casualty industry is highly competitive, with many insurance companies operating through independent agents. And since agents represent more than one company, carriers ...