https://completemarkets.com/Article/article-post/388/The-Future-Of-Commercial-Lines-For-The-Independent-Agency/
The Future Of Commercial Lines For The Independent AgencyCommercial producers could wake up represen...
https://completemarkets.com/Article/article-post/2109/COMMERCIAL-LINES-DEREGULATION-E-O-FRIENDLY/
Commercial Lines Deregulation: E&O Friendly?
COMMERCIAL LINES DEREGULATION: E&O FRIENDLY? ... Overall, I strongly believe that Commercial Lines deregulation is a good thing if st...
https://completemarkets.com/Article/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
The "Mother-Child" Commercial Lines Sale
THE 'MOTHER-CHILD' COMMERCIAL LINES SALE by Alan L. Shulman, CPCU When you attempt to sell Commercial Lines, you can project yourself as ... specific insurance company. Your Commercial Lines marketing and sales efforts will b...
https://completemarkets.com/Article/article-post/751/Restructure-Personal-Lines-And-Small-Commercial-Lines-To-Increase-Profits/
...ucture Personal Lines And Small Commercial Lines To Increase Profits
In ...function in the Business and Personal Lines department so that CSRs will be in...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
... Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back The "Mother-Child" Commercial Lines Sale 4/30/2013 10:45:45 PM by CompleteMarkets Editor , Alan Shulman This content has not been rated yet. THE MOTHER-CHILD' COMMERCIAL LINES SALE by Alan L. Shulman, CPCU When you attempt to sell Commercial Lines, you can project yourself as either a generalist or a specialist. In virtually all cases, the specialist will achieve greater success. Specialists can ... traditional association sponsored marketing strategies, such as CNA's excellent CAM program, or create their own business insurance programs employing the dual concepts of policy repackaging' and mother-child' marketing. Policy repackaging, as introduced in Agency Ideas newsletter, allows agents to actually invent their own Commercial Lines packages. These agency-originated programs are created (for HVAC Wholesalers, as an example) through the careful combination of standard insurance policies and prospect-specific agency services. Using this imaginative marketing technique, unique package programs can be offered to prospects, instead of ordinary insurance. Repackaging allows agents to carve out a self-generated advantage in the highly competitive Commercial Lines marketplace. To be successful with these techniques, you'll need to select your target markets, create your programs, and promote your new offerings. One of the most potent and least ...
https://completemarkets.com/Article/article-post/71/Discovering-New-Niche-Programs-In-Commercial-Lines/
Discovering New Niche Programs In Commercial Lines
Niche programs in Commercial Lines are an outgrowth of the Prope...s exists for new niche programs in Commercial Lines insurance. It's up to your agency ...
https://completemarkets.com/Article/article-post/566/Commercial-Lines-Marketing-Program/
Commercial Lines Marketing Program
This d...the agency principal and an agency Commercial Lines brochure.
Step Two: Initial tele...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/566/Commercial-Lines-Marketing-Program/
... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Commercial Lines Marketing Program 4/30/2013 12:00:00 AM by Al Diamond , CompleteMarkets Editor 1 Verified Reviews - 5 of 5.0 1 2 3 4 5 This document covers issues as diverse as agency budgeting, how to post an effective classified advertisement, and marketing carrier programs. An agency's Commercial Lines marketing programs share a number of common themes. In order to write new business ... target markets the agency must have: A carrier willing to sponsor competitive coverage and pricing for the target market. Enough prospects to justify the penetration of the market. A program to familiarize prospects with the agency and the product. A set of underwriting guidelines that will permit eliminating any accounts that wouldn't meet the carriers product underwriting guidelines. Sufficient producer time and commitment to sell the client the services and the carriers policies. Do you know the lines of business for which your carriers have the best (or one of the best) products and underwriting understanding at a fair (lower half of the spectrum) price? If not, find out before launching a marketing program. If none of your carriers have products that put them in the forefront of that line of business, you wont have a ...
https://completemarkets.com/Article/article-post/755/Commercial-Lines-Marketing-Plan-Part-I/
Commercial Lines Marketing Plan: Part I
Successful marketing of Commercial Lines requires a detailed plan. The...
Review all accounts to determine the lines of business that you aren’t writin...
https://completemarkets.com/Article/article-post/732/Commercial-Lines-Insurance-Checklist/
Commercial Lines Insurance Checklist
Use th...
Commercial General Liability
...