https://completemarkets.com/Article/article-post/388/The-Future-Of-Commercial-Lines-For-The-Independent-Agency/
The Future Of Commercial Lines For The Independent AgencyCommercial producers could wake up represen...
https://completemarkets.com/Article/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
The "Mother-Child" Commercial Lines Sale
THE 'MOTHER-CHILD' COMMERCIAL LINES SALE by Alan L. Shulman, CPCU When you attempt to sell Commercial Lines, you can project yourself as ... specific insurance company. Your Commercial Lines marketing and sales efforts will b...
https://completemarkets.com/Article/article-post/797/Lead-Forms-For-Commercial-Lines/
Lead Forms For Commercial Lines
Just as the Personal Lines...__
Action Step:
Use this form with Commercial Lines clients to develop Life leads.
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/388/The-Future-Of-Commercial-Lines-For-The-Independent-Agency/
... Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back The Future Of Commercial Lines For The Independent Agency 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Brian Burke This content has not been rated yet. If two issues of Burke Ink in the last two years can be devoted to the future of Personal Lines, then we owe some ink to what a lot of people consider the most important part of an independent agency's business: Commercial ... . One of the reasons we don't often see The Future of ' articles about Commercial Lines is because of the widespread acceptance that independent agencies own this segment of the Property/Casualty business, at least the part of it known as the middle market. The independent agency's market share in mid-market Commercial accounts is likely to remain strong, but there are still some important things for agencies to face if they want to stay and prosper in this part of the business. SOFT MARKET Like the weather, an often-discussed subject among insurance people is the so-called soft market in Commercial Lines-particularly when and how it might end. We should all stop referring to the soft market, ' even to ourselves, and start thinking about the market. The Commercial insurance market, like the stock market, is a place where ...
https://completemarkets.com/Article/article-post/71/Discovering-New-Niche-Programs-In-Commercial-Lines/
Discovering New Niche Programs In Commercial Lines
Niche programs in Commercial Lines are an outgrowth of the Prope...s exists for new niche programs in Commercial Lines insurance. It's up to your agency ...
https://completemarkets.com/Article/article-post/2276/Commercial-Lines-Two-Wedges-To-Success/
Commercial Lines: Two Wedges To Success
U... the Marketing Strategy Wedge on a Commercial Lines prospect:
“When your agent came o...
https://completemarkets.com/Article/article-post/566/Commercial-Lines-Marketing-Program/
Commercial Lines Marketing Program
This d...the agency principal and an agency Commercial Lines brochure.
Step Two: Initial tele...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/751/Restructure-Personal-Lines-And-Small-Commercial-Lines-To-Increase-Profits/
... Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Restructure Personal Lines And Small Commercial Lines To Increase Profits 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Jack Fries This content has not been rated yet. In most agencies today, the total commission of a Personal Lines account will equal or exceed the commission of a Non-exception Commercial account. In this document, Jack Fries asks why you'd pay a CSR more money to handle a lower commission account ... Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Restructure Personal Lines And Small Commercial Lines To Increase Profits 4/30/2013 12:00:00 AM by CompleteMarkets Editor , Jack Fries This content has not been rated yet. In most agencies today, the total commission of a Personal Lines account will equal or exceed the commission of a Non-exception Commercial account. In this document, Jack Fries asks why you'd pay a CSR more money to handle a ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2109/COMMERCIAL-LINES-DEREGULATION-E-O-FRIENDLY/
... Newsletters Employees Articles Blog Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back Commercial Lines Deregulation: E&O Friendly?4/30/2013 10:44:07 PM by CompleteMarkets Editor , Curtis Pearsall This content has not been rated yet. COMMERCIAL LINES DEREGULATION: E&O FRIENDLY? by Curtis Pearsall It's evident that many state legislatures are taking up the issue of Commercial Lines deregulation. There are many benefits to deregulation, and the consumer is likely to ... . But that's a subject for someone else to address. What I'd like to comment on is the issue of how Commercial Lines deregulation affects the insurance agent involved in the transaction. An accurate determination of this impact requires a review of the specific deregulation bill that may be pending in your state. The majority of state bills present minimal problems, if any-but some provisions in some bills should cause concern. Many in the insurance industry see Commercial Lines deregulation as a means of adding some flexibility in the coverages that can be offered to large Commercial risks and a means of bringing premium dollars back to the state. The term large' varies by state, with $100,000 revenues being common in the past and $25,000 as a desired level these days. These accounts were thought ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
... Photos Group Connections Reviews IMMS Library Immerse yourself in our stacks. Take some time and browse through our library. We have thousands of articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back The "Mother-Child" Commercial Lines Sale 4/30/2013 10:45:45 PM by CompleteMarkets Editor , Alan Shulman This content has not been rated yet. THE MOTHER-CHILD' COMMERCIAL LINES SALE by Alan L. Shulman, CPCU When you attempt to sell Commercial Lines, you can project yourself as either a generalist or a specialist. In virtually all cases, the specialist will achieve greater success. Specialists can ... traditional association sponsored marketing strategies, such as CNA's excellent CAM program, or create their own business insurance programs employing the dual concepts of policy repackaging' and mother-child' marketing. Policy repackaging, as introduced in Agency Ideas newsletter, allows agents to actually invent their own Commercial Lines packages. These agency-originated programs are created (for HVAC Wholesalers, as an example) through the careful combination of standard insurance policies and prospect-specific agency services. Using this imaginative marketing technique, unique package programs can be offered to prospects, instead of ordinary insurance. Repackaging allows agents to carve out a self-generated advantage in the highly competitive Commercial Lines marketplace. To be successful with these techniques, you'll need to select your target markets, create your programs, and promote your new offerings. One of the most potent and least ...