https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/2337/THE-MOTHER-CHILD-COMMERCIAL-LINES-SALE/
... articles, checklists, tip sheets, sales letters, and more! Communications Marketing Customer Service Planning Finance/Accounting Risk Management Human Resources Selling Legal and E&O Technology Life/Financial Services Glossaries Management Resources & Links Categories Popular Recent All Back The "Mother-Child" Commercial Lines Sale 4/30/2013 10:45:45 PM by CompleteMarkets Editor , Alan Shulman This content has not been rated yet. THE MOTHER-CHILD' COMMERCIAL LINES SALE by Alan L. Shulman, CPCU When you attempt to sell Commercial Lines, you ... sponsored marketing strategies, such as CNA's excellent CAM program, or create their own business insurance programs employing the dual concepts of policy repackaging' and mother-child' marketing. Policy repackaging, as introduced in Agency Ideas newsletter, allows agents to actually invent their own Commercial Lines packages. These agency-originated programs are created (for HVAC Wholesalers, as an example) through the careful combination of standard insurance policies and prospect-specific agency services. Using this imaginative marketing technique, unique package programs can be offered to prospects, instead of ordinary insurance. Repackaging ... example is when you insure an auto parts wholesaler. This can lead you to writing the business of the service stations, collision shops, and repair operations that they supply regularly. The outside-in approach also can be highly successful. If you already write a number of child' accounts, such as restaurants, you can solicit their suppliers aggressively. These might include produce companies, restaurant supply operations, and meat wholesalers. We prefer the mother-child method to random prospecting, as it helps you to focus on leads where you already have ...
https://completemarkets.com/Article/article-post/1270/DAY-CARE-CENTERS-ATTENTION-TO-DETAIL/
...tural part of growing up. And as a child care specialist, you are dedicated to...to what matters most. One of our day care center specialists will be calling ...
https://completemarkets.com/Article/article-post/2174/Help-Your-Employees-Help-Themselves/
...al concerns, finding providers for child or elder care, tax issues, legal advi...ployees — and you. EAPs and Dependent Care Services Providers will be happy to...
https://completemarkets.com/Article/article-post/2215/CHOOSING-A-HEALTH-CARRIER-ELIGIBILITY-BENEFITS-AND-UTILIZATION/
...e, most insurers cover a dependent child up to age 19, or to age 23 if the child is enrolled full-time in an accredite... state insurance departments, managed care trade associations, and local busin...
https://completemarkets.com/Article/article-post/1371/DONT-FAIL-TO-ADDRESS-CUSTOMERS-WANTS-AND-NEEDS/
...u want to buy a new house, if your child has to go in the hospital, if you wan...ng customers and prospects and taking care of their needs, you can achieve the...
https://completemarkets.com/Article/article-post/2615/Telecommuting-to-Your-Virtual-Office/
...enteeism due to car problems, sick children, and so forth
Reduces office expe...materials at a central work location
Carefully select the correct employee. T...
https://completemarkets.com/Article/article-post/113/Happy-Employees-Increase-Efficiency/
... rug cleaners or take one of their children to the doctor? Think abou... just that. They wanted to pick their child up and make sure they were home with the child in the afternoon. That’s what ...
https://completemarkets.com/Article/article-post/2314/Producer-Success-Lesson-39/
...his generalization when you were a child, then retained it through time.
Wha...rance program. Observe their response carefully. Do they focus on what they wa...
https://completemarkets.com/Article/article-post/2170/Community-Involvement-Checklist/
...mployee volunteers;
Staff your child care center with senior citizens;
...help agency;
Volunteer at a local children's hospital or AIDS hospice Dona...
https://completemarkets.com/Article/article-post/131/Catastrophe-Planning-Its-That-Time-Again/
...tation
Emergency information packages
Food and beverage supplies in the office
Child care coordination
Coverage review work...