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...m with a marketing edge in their community. Every so often, we see a unique an...elations with your Chamber of Commerce and other groups that cater to your par...

...or involving the entire company community in a discussion of the issues. If...

... MISSION Cannon, Powell & Duggan is a professional, innovative sales and service organization, developing and marketing superior insurance, travel, and related products. VISION We are dynamic and people-oriented, committed to the growth, prosperity, and enrichment of employees, clients, and community. TABLE OF CONTENTS Five Year Master Strategies Five Year Agency Objectives Five Year Functional Strategies Accounting/Financial Automation Human Resources Sales/Marketing Public Relations Service Five Year Departmental Strategies Commercial Lines Personal Lines Employee Benefits Travels FIVE YEAR MASTER STRATEGIES (July 1, 1997 - ... Once a quarter have a Life Insurance guest speaker at sales meetings to encourage cross selling. Encourage and participate in cross selling by referring two to three prospects from our department weekly. Through existing business, achieve the following: Solicit policy holders for cancer expense plans and hospital indemnity Use direct market with special brochures Offer coverages that offset the deductibles. Use the direct market approach Utilize our existing group business as they raise their deductibles. Use this coverage to offset out of pocket expenses for employees Improve advertising and marketing; utilizing Agency Resources ... Institute monitoring for new calls. Producers should make five new contacts a week. These should be cold, visual contacts. Weekly meetings to review these contacts. Where was the call? Who was the contact? What happened?- Fifteen minutes per week will be set aside for this process. Develop staff. Produce $187,500 in new commission income. Develop life business; emphasizing the referral system with additional first year commission incentives. Customer Service Improve office communications making sure that everyone at Cannon, Powell & Duggan understands ...

... MISSION Cannon, Powell & Duggan is a professional, innovative sales and service organization, developing and marketing superior insurance, travel, and related products. VISION We are dynamic and people-oriented, committed to the growth, prosperity, and enrichment of employees, clients, and community. TABLE OF CONTENTS Five Year Master Strategies Five Year Agency Objectives Five Year Functional Strategies Accounting/Financial Automation Human Resources Sales/Marketing Public Relations Service Five Year Departmental Strategies Commercial Lines Personal Lines Employee Benefits Travels FIVE YEAR MASTER STRATEGIES (July 1, 1997 - ... Once a quarter have a Life Insurance guest speaker at sales meetings to encourage cross selling. Encourage and participate in cross selling by referring two to three prospects from our department weekly. Through existing business, achieve the following: Solicit policy holders for cancer expense plans and hospital indemnity Use direct market with special brochures Offer coverages that offset the deductibles. Use the direct market approach Utilize our existing group business as they raise their deductibles. Use this coverage to offset out of pocket expenses for employees Improve advertising and marketing; utilizing Agency Resources ... Institute monitoring for new calls. Producers should make five new contacts a week. These should be cold, visual contacts. Weekly meetings to review these contacts. Where was the call? Who was the contact? What happened?- Fifteen minutes per week will be set aside for this process. Develop staff. Produce $187,500 in new commission income. Develop life business; emphasizing the referral system with additional first year commission incentives. Customer Service Improve office communications making sure that everyone at Cannon, Powell & Duggan understands ...

... industry-intensive nature of trade releases) . After all, you never know when an editor or a newscaster will need to fill some space and your release just happens to be handy. The best approach to the general public is to supply items of general interest to your community. Topics such as home safety, personal safety, fire prevention, insurance savings, insuring the teenage driver, and senior citizen driving tips are just a few of many, many topics that can be addressed in a press release. The trick is to get ... can start your own. Just pick a local shelter, hospice, or any other nonprofit organization that benefits your community and build your own fund-raising program for them. A Ford dealership in Southern New Jersey selected five charities to help, ranging from an orphanage to a hospital. Starting with raffles, this dealership now actually produces major concerts to raise funds. The dealership has also joined forces with one of the banks and one of the supermarkets for co-op promotion and ticket sales: You have to go to one of the three to ... your tickets. Everyone within a hundred miles knows of this dealership's philanthropy, and business is good. The list of ways you can build your agency's image through PR is endless- but most agency owners make one major mistake. In many cases, participation in various activities is limited to how much the owner or executive management can do. They forget about the impact they could produce if every employee participated in at least one group or program. Offer to pay employees' membership fees and add civic-mindedness to their evaluation criteria in annual ...

...tems of general interest to your community. Topics such as home safety, person... New Anything (Address, Employees, Officers, Offices, Techniques) Promot...