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Every firm with a computer network, Internet access, or e-mail ... that the sender signed an electronic mail message or other electronic communi...

...ace. Do not use someone's phone, computer, or work area without their permissi...02 (toll free), fax (888) 309-7355, e-mail [email protected], or Web...

... or fewer. Indenting important paragraphs increases the response rate. Underlining key words can be effective if not overdone. Color can be used to highlight key words or phrases, but the impact is lost if used too many times. Format is important. Letters typed by computer or word processing equipment work better than printed sheets but cost more. A separate letter and brochure are more effective than incorporating the sales message into the brochure. Postscripts (P.S.) increase response. Type should be large and readable, double-spaced, and with ... space between paragraphs. Use only standard typefaces. Script typefaces reduce readability and do not, as sometimes assumed, make the letter seem more personal. The signature should be added by hand if possible. For large- quantity mailings it should be printed in dark blue to give a handwritten appearance. Paper should be good quality stock - for the letter and envelope. Cheap-looking paper gives the impression of a cheap, low-value product (and also projects a poor agency image) . Don't use colored paper for letters, except off-white, ... advantages of direct marketing is that it always provides immediate, measurable results. Targeting an audience and the measurable action resulting from the direct-marketing effort are key elements of this selling approach. The prime communication devices of direct marketing are print media such as newspapers and magazines; electronic media such as radio and TV; the telephone, used for telemarketing; and the mail, used for direct and cooperative mailings. PRINT: Since subscribers to daily and weekly newspapers generally are a very mixed population, this medium provides less selectivity of audience, ...

...t is important. Letters typed by computer or word processing equipment work better than printed sheets but cost more. A separate letter and brochure are more effective than incor...mers via a direct- marketing program - and expand. Concentrate.

... from home freezers thawing, even though this coverage is not included in most homeowners policies. This caused some ill will on the part of policyholders whose companies refused to pay for food spoilage. We were grateful that all of our policy information was not entered in our computer, since we were without power for several days and couldn't find a generator to put our computer back in business. Even if we had had a generator, it would have been difficult to obtain gasoline for it, since few service stations were operating prior to ... supermarkets, parking lots, and so on. What to Do Before a Catastrophe 1. Alert police and fire departments to special conditions, such as an invalid who might require emergency evacuation. 2. Prepare an inventory list of personal valuables, household furnishings, and equipment so losses can be authoritatively itemized. 3. Keep your insurance coverage current with rising building replacement costs. Make sure you have enough coverage for the furnishings and other items you've purchased since you first bought insurance. And buy Flood and Earthquake insurance, if you're ... the cleaning or restoration costs for clothing, furs, and draperies. 13. Metal objects, including guns, drapery rods, and the electric motors in home appliances should be dried and rubbed or sprayed with oil to prevent corrosion. Radios, televisions, and other electronic systems should also be dried out, but not oiled. 14. Bedding and upholstered furniture must be dried immediately if saturated with water. Vacuuming will remove some of the odor and grit left by smoke damage, but these items should be separated from other possessions ...