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...hment, a new suburban home, the condominium in which they used to live (now re...nt. Check with leaders within the communities for available resources. 10. Give it time. As with any advertising program, persistence pays off. In ethnic ...

... card-processing company. One daughter is married and has moved out of state, and the other lives at home and works in the loan department of a bank. From an insurance perspective, this family now owns the dry cleaning establishment, a new suburban home, the condominium in which they used to live (now rented with a positive cash flow), three nearly-new vehicles, and two dogs. It's not hard to imagine the insurance they need to purchase every year. Today we're finding examples like this throughout North America. Budding ... today are made up of hard-working, industrious individuals with a need for insurance and the means to purchase it. An Illustration My next-door neighbors are a good example. Fleeing from Iran for their lives, this husband, wife, and two children arrived safely in the United States and prepared to begin anew. Under the Shah's regime, he had been a colonel serving as the equivalent of a mayor for a large city. She was an educated housewife. After the Shah's overthrow, they became literally penniless. He began driving a ... wealthy citizens from Asia are migrating here and purchasing homes and businesses with hard cash. Despite all this, most agents' tunnel vision ignores minorities, often precluding any marketing efforts to gain their business. One Business Tackles The Market A friend of mine is the second-generation owner of a Chevrolet dealership. He watched his sales plummet as the demographics of his community became predominantly Asian. He had failed to learn the negotiation and buying habits of this minority, let alone figure out how to reach them with advertising. Daily he watched his ...