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... product/service by eliciting and answering questions Questioning to pinpoint the prospect's special needs and barriers to buying Problem-solving and persuading to remove the barriers to a decision Closing the process by actively leading to a firm commitment with the prospect OK, let's put this definition of marketing into more practical terms. Say, for instance, you've heard that a local zoning committee has approved a block of apartment buildings for condominium development. You realize, after doing some checking, that your agency offers various types of Condominium insurance in addition to the regular Homeowners. Among other policies, it offers added protection for losses to the condominium's common areas (not all of which would be covered by the unit-owner's Homeowners insurance); and it offers protection for individual condo board members who are personally liable for claims made against condo ... benefits of the product/service by eliciting and answering questions Questioning to pinpoint the prospect's special needs and barriers to buying Problem-solving and persuading to remove the barriers to a decision Closing the process by actively leading to a firm commitment with the prospect OK, let's put this definition of marketing into more practical terms. Say, for instance, you've heard that a local zoning committee has approved a block of apartment buildings for condominium development. You realize, after doing some checking, that your agency offers various types of Condominium insurance in addition to the regular Homeowners. Among other policies, it offers added protection for losses to the condominium's common areas (not all of which would be covered by the unit-owner's Homeowners insurance); and it offers protection for individual condo board members who are personally liable for claims ...

... product/service by eliciting and answering questions Questioning to pinpoint the prospect's special needs and barriers to buying Problem-solving and persuading to remove the barriers to a decision Closing the process by actively leading to a firm commitment with the prospect OK, let's put this definition of marketing into more practical terms. Say, for instance, you've heard that a local zoning committee has approved a block of apartment buildings for condominium development. You realize, after doing some checking, that your agency offers various types of Condominium insurance in addition to the regular Homeowners. Among other policies, it offers added protection for losses to the condominium's common areas (not all of which would be covered by the unit-owner's Homeowners insurance); and it offers protection for individual condo board members who are personally liable for claims made against condo ... benefits of the product/service by eliciting and answering questions Questioning to pinpoint the prospect's special needs and barriers to buying Problem-solving and persuading to remove the barriers to a decision Closing the process by actively leading to a firm commitment with the prospect OK, let's put this definition of marketing into more practical terms. Say, for instance, you've heard that a local zoning committee has approved a block of apartment buildings for condominium development. You realize, after doing some checking, that your agency offers various types of Condominium insurance in addition to the regular Homeowners. Among other policies, it offers added protection for losses to the condominium's common areas (not all of which would be covered by the unit-owner's Homeowners insurance); and it offers protection for individual condo board members who are personally liable for claims ...