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... business and target market? A. A narrowly defined target market is crucial to understanding the type of risk. Some underwriters also call this the class of business. A short description of your niche will suffice. For instance, say you're interested in writing artisan and specialty contractors, security guards, general contractors that do residential construction, dwelling policies, or drivers with four accidents in the last three years. Q. What lines of insurance will be offered and at what limits? A. The approach here would be to state that ... the class of business and target market? A. A narrowly defined target market is crucial to understanding the type of risk. Some underwriters also call this the class of business. A short description of your niche will suffice. For instance, say you're interested in writing artisan and specialty contractors, security guards, general contractors that do residential construction, dwelling policies, or drivers with four accidents in the last three years. Q. What lines of insurance will be offered and at what limits? A. The approach here would be ... main point of differentiation? A. You need to outline how your product differs from others on the market. For example, when I was working on a purchasing group for owner-operator delivery trucks, we established that truck owners are more conscientious than non-owners when driving their vehicles, so this type of risk deserves a lower rate than that in the rating manuals. On this simple basis, the purchasing group had successful underwriting results. What sets your niche program apart? Perhaps you want to write the General Liability for start-up artisan contractors ...