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... that ASCAP and BMI can levy stiff fines if you haven't purchased a licensing ...e and other groups that cater to your particular market, whether commercial, p...

... Tony, on a project. Tony and I agreed to defer some of our compensation and deposited' it into an imaginary bank, to be withdrawn' upon successful completion of the project. Unfortunately, the project ran into trouble when political chaos broke out in the corporation with which we were working. We had several thousand dollars in our bank, ' and we decided we deserved this money, so we forged ahead with the project. Tony was the smart one. He kept asking me, What's your outcome? ' I'd ... builds rapport and trust faster than this type of interaction. Another approach is to prepare letters for the MVP or Commercial producer to send to their accounts. Don't expect them to do your work - simply ask for their signature on the letter. Well-written correspondence is a fine way to display your style and abilities. It's also proof that you'll be prepared to do business when the time comes. You can enhance this approach by asking the Commercial producer for some input on the letter. Few people will help you customize a letter and ... It's your choice. CREDIBILITY In Hollywood there are weekend seminars on How to Marry a Rich Man, ' Doing Lunch on Rodeo Drive (the commercial district of the rich and famous), ' and How and When to Drop a Name. Some people have made an art out of letting you know who they know. You've heard the saying It's not what you know, but who you know. A corollary to that is It's not who you know, but what you know about them. One of the benefits of using the 10-Step Plan ...