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...e.” Hold the workshop at a local country club where your agency has arranged...

... agent and consultant Pres Diamond is known for his expertise in Workers Comp, he's also a brilliant marketer. One of Pres' suggestions is to schedule a promotion announcing the opportunity to "Take Eight Strokes off Your Golf Game." Hold the workshop at a local country club where your agency has arranged for the golf pro to give personal lessons to a group of prospects. To make the most of these new relationships, don't even talk about insurance during the session — just let these prospects get to you know as a caring ... they would want to do business with. The follow-up should be a breeze. After all, who wouldn't take a call from a friend? Idea # 14: Offer to put magnetic signs on trucks for local contractors. Argus Financial Group is an innovative agency in the Chicago area. Agency owner Janusz Domaszuk had an inspiration one day when he passed by a construction site and noticed that the person who appeared to be an owner didn't have any advertising on his pickup. Janusz approached the man and offered to purchase magnetic signs for ... , create PowerPoint presentations that show how clients and prospect can benefit from doing business with you. Add to the impact by including testimonies from your clients. Take this great idea to the next level by offering to let Commercial Lines clients purchase "spots" on your private TV marketing network. Idea # 8: Write a regular column in a local newspaper. Mark Von Moss of the Bomford, Couch & Wilson agency takes full advantage of the agency's relationship with the local newspaper by writing a regular column about various types ...