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...trying to impersonate you. Forged credit cards remain the bane of credit card users everywhere. But oddly enough, credit card fraud is not the big...d the billing address on an existing credit card account, close the a...

... Insurance Agencies Can Succeed In Banks
In this document, Val Jordan expla...up to the agencies that work with the banks, and the insurance companies that ...

... ARE SPECIALISTS' Dear (Customer Name): IT'S JUST GOOD COMMON SENSE . . . to consult (Your Agency Name) when you're looking for Financial Institution insurance - dollars and sense, that is. We specialize in coverage for banks, savings and loans, credit unions, and all forms of financial institutions. When your bonds and policies are due for renewal, let our insurance specialists evaluate your present coverage and give you their recommendations. We can tell you whether you're presently exposing your business to dangerous gaps in protection, ... paying for overlapping coverage you don't need. Then, we'll give you a professional appraisal of your risks and outline the protection we can offer you. You'll discover new ways to eliminate or lessen the risks of your business, and we'll explain all your insurance options. One of our financial institutions specialists will call you soon to set up a convenient appointment. Sincerely, (Your Name) Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you ... yet. FINANCIAL INSTITUTIONS - WE ARE SPECIALISTS' Dear (Customer Name): IT'S JUST GOOD COMMON SENSE . . . to consult (Your Agency Name) when you're looking for Financial Institution insurance - dollars and sense, that is. We specialize in coverage for banks, savings and loans, credit unions, and all forms of financial institutions. When your bonds and policies are due for renewal, let our insurance specialists evaluate your present coverage and give you their recommendations. We can tell you whether you're presently exposing your business ...

...age for banks, savings and loans, credit unions, and all forms of financial institut...

... is especially helpful as a follow-up to direct mail. MAIL: The audience of a direct-mail campaign is selected by use of a particular mailing list - current customers, residents of a certain ZIP code, and customers or members of another organ- ization (such as credit unions, banks, auto clubs, etc.) . The sales message can be as simple as a one-page letter or an elaborate package of sales material. Cooperative mailing, a low-cost form of direct mail, includes a sales piece in a package of materials ... several noncompeting companies. There are four components of successful insurance direct marketing: a value-added product at a competitive price. a message presented to an appropriate audience. a personal risk-management approach to the sales process. follow-up. Without effective follow-up, the entire effort is usually wasted. It's important to remember that direct marketing does not produce automatic sales; it creates sales opportunities. It doesn't replace producers; it supports them. DIRECT MAIL Direct mail works on a 40/40/20 formula: Success depends 40% on the right ... list, 40% on the offer, and 20% on the format of the sales message - copy, graphics, color, and other aesthetic elements. This formula was first developed by direct-marketing expert Ed Mayer and expanded by Freeman Gosden Jr., also a leader in direct- marketing. THE FIRST 40% (CURRENT CUSTOMERS) The best mailing list of all reflects current customers. The classic formula for business success is to build a base of satisfied customers, then get repeat sales and referrals. POTENTIAL CUSTOMERS Mailing lists ...

...f another organ- ization (such as credit unions, banks, auto clubs, etc.). The sales message...

... any, paid, payable or allowed as credit to the insured, provided that the pre...lvency laws and other laws affecting creditors' rights and subject to the gene...