https://completemarkets.com/Article/article-post/874/Salvaging-Clients-Prospects-In-A-Stagnant-Economy/
...ot easy, but may be the only way to cut through the cynicism. Cute won't cut it and shocking sours. Be dramatic. Fo...ng your message is an ongoing process, and the task is to develop new and interesting ways to get that message across. Getting customers and prospects to believe in your product or service is the best way to attract and keep them.
These are tried-and-true methods to keep your sales up ...
https://completemarkets.com/Article/article-post/2403/Wowing-Employees-The-Foundation-To-High-Profits/
...loyees. Suggestion boxes just don't cut it any longer. Ask your employees freq...tarted with an individual, small step. And each initial step required a leader to be bold and have courage.
https://completemarkets.com/Article/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
... in good times, the rate card isn't cut in stone. Today, the rate card is almost a wor...n, which conveys a message in pictures and sound.
In large markets, the co...
https://completemarkets.com/company/raley-watts-oneill/Articles/content-package/Member-Content/TabCategory/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
... premium volume-spend about $15,000 to $20,000 annually on radio. Like most bad things, the recession has a silver lining. Radio stations, like other media, are hungry for ad dollars. Even in good times, the rate card isn't cut in stone. Today, the rate card is almost a work of fiction. Tell the station that you will advertise regularly, and ask for a discount based on that. Tell them that you want an annual contract along with the lower rate, but to ... the advertising to fit your needs. Air the ads only at the best times, getting more for the money. For instance, in a small town, there's probably just one station. It will have a local following who get their news, sports, and weather in the morning, Horst notes. The rest of the day they tune into the big-city station 50 miles away. That's why early-morning advertising can make much sense for an agency. What if there are two or three stations in town that seem equally appealing? ... the budget is ample, spread the advertising. If it isn't, you'd be better off putting all the dollars into one station. Better to make a strong impact on one station than to make a weak impact on three. GETTING PRODUCED There are many ways to get a radio commercial produced. Most stations will write the copy for free because they want the ad dollars. An announcer will read the commercial. Or, if you or someone in the agency has a good voice, you may tape the commercial yourself. Most ...
https://completemarkets.com/company/scurich-insurance-services/Articles/content-package/Member-Content/TabCategory/article-post/2580/Unleash-the-Power-of-Radio-Advertising/
... premium volume-spend about $15,000 to $20,000 annually on radio. Like most bad things, the recession has a silver lining. Radio stations, like other media, are hungry for ad dollars. Even in good times, the rate card isn't cut in stone. Today, the rate card is almost a work of fiction. Tell the station that you will advertise regularly, and ask for a discount based on that. Tell them that you want an annual contract along with the lower rate, but to ... the advertising to fit your needs. Air the ads only at the best times, getting more for the money. For instance, in a small town, there's probably just one station. It will have a local following who get their news, sports, and weather in the morning, Horst notes. The rest of the day they tune into the big-city station 50 miles away. That's why early-morning advertising can make much sense for an agency. What if there are two or three stations in town that seem equally appealing? ... the budget is ample, spread the advertising. If it isn't, you'd be better off putting all the dollars into one station. Better to make a strong impact on one station than to make a weak impact on three. GETTING PRODUCED There are many ways to get a radio commercial produced. Most stations will write the copy for free because they want the ad dollars. An announcer will read the commercial. Or, if you or someone in the agency has a good voice, you may tape the commercial yourself. Most ...