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... x No Thanks Loading.. Machine Shops - "Why Explain Your Business?"4/30/2013 by CompleteMarkets Editor This content has not been rated yet. MACHINE SHOPS - WHY EXPLAIN YOUR BUSINESS? ' Dear (Customer Name): (Your Agency Name) knows that in your business, a jig isn't a dance, die isn't the singular for dice, and bar stock doesn't refer to the liquor supply. Machine shops have their own special terms and their own special insurance needs. As a specialist in the machine shop industry for more than ( ) years, we know what those terms and needs are. For example, you often have jigs, dies, and other property belonging to your customers on the premises. That means you need extra coverage for your customers' property while it's in your care, custody, or control. Why waste time explaining your business when you can come to us? We can also help you with your risk management needs. We'll call you soon for an appointment. Sincerely, (Your Name) Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The most comprehensive online insurance industry reference library for ...

... x No Thanks Loading.. Effective E-Mail Newsletter Marketing 5/31/2013 by CompleteMarkets Editor , steve anderson This content has not been rated yet. Executing some delicate "dance" steps can help ensure that your e-mails are read. Use these 10 "tweaks" from Steve Anderson to make your e-mail newsletters an effective way to keep in touch with your current clients and prospects. We all get too much e-mail. It consumes hours and hours every day. And how much of it is relevant to our needs? Truth be told, a significant amount of e-mail remains unopened or is immediately deleted. So can using e-mail be an effective marketing tool for your agency? The answer is yes — but only if you take steps to make sure it contains information that will be helpful to your clients. Although it's getting harder to use e-mail without annoying people, the good news is that there are some basic adjustments to help ensure that your e-mail newsletters get read: 1. Be sparing with fancy graphics. HTML newsletters look far better than just plain text. However, firewalls, virus stoppers, and/or slow dial-up lines (used by 80% of all users), make it difficult, if not impossible, for many of your recipients, especially personal consumers, to read, or even receive, them. You can remedy those problems by using plain, old, boring text e-mails with links back to the more graphically rich content on your Web site. Graphics embedded in an e-mail are downloaded when the e-mail is opened, so if your primary recipients are Commercial ...

... AVOIDING COSTLY MARKETING MISTAKES by Stephen Anderson You can no longer sit back and wait for business to come to you. That's the sure route to becoming a victim of the ch.. All Articles by CompleteMarkets Editor Comments (0 ) Database Management: Working With Contact Information This content has not been rated yet. CompleteMarkets Editor , Steve Anderson 6/3 /2013 12:00:00 AM DATABASE MANAGEMENT: WORKING WITH CONTACT INFORMATION by Steve Anderson These two tools can help keep your database up to date. CAPTURE CONTACT INFORMATION Although the Inte.. All Articles by CompleteMarkets Editor Comments (0 ) Effective E-Mail Newsletter Marketing This content has not been rated yet. CompleteMarkets Editor , steve anderson 5/31/2013 12:00:00 AM EFFECTIVE E-MAIL NEWSLETTER MARKETING by Steve Anderson Executing some delicate dance steps can help ensure that your e-mails are read. Use these 10 tweaks.. All Articles by CompleteMarkets Editor Comments (0 ) Facebook Expands Advertising Option This content has not been rated yet. CompleteMarkets Editor , Steve Anderson 6/4 /2013 12:00:00 AM FACEBOOK EXPANDS ADVERTISING OPTION by Steve Anderson As a follow-up to a recent TAAR article, Facebook Advertising' (October 2009), the company has expanded its demographic options t.. All Articles by CompleteMarkets Editor Comments (0 ) Find Prospects By Using The Internet This content has not been rated yet. CompleteMarkets Editor , steve anderson 5/31/2013 12:00:00 AM FIND PROSPECTS BY USING THE INTERNET by Steve Anderson Put the Internet to work garnering new business for your agency. New business is the ...

... AVOIDING COSTLY MARKETING MISTAKES by Stephen Anderson You can no longer sit back and wait for business to come to you. That's the sure route to becoming a victim of the ch.. All Articles by CompleteMarkets Editor Comments (0 ) Database Management: Working With Contact Information This content has not been rated yet. CompleteMarkets Editor , Steve Anderson 6/3 /2013 12:00:00 AM DATABASE MANAGEMENT: WORKING WITH CONTACT INFORMATION by Steve Anderson These two tools can help keep your database up to date. CAPTURE CONTACT INFORMATION Although the Inte.. All Articles by CompleteMarkets Editor Comments (0 ) Effective E-Mail Newsletter Marketing This content has not been rated yet. CompleteMarkets Editor , steve anderson 5/31/2013 12:00:00 AM EFFECTIVE E-MAIL NEWSLETTER MARKETING by Steve Anderson Executing some delicate dance steps can help ensure that your e-mails are read. Use these 10 tweaks.. All Articles by CompleteMarkets Editor Comments (0 ) Facebook Expands Advertising Option This content has not been rated yet. CompleteMarkets Editor , Steve Anderson 6/4 /2013 12:00:00 AM FACEBOOK EXPANDS ADVERTISING OPTION by Steve Anderson As a follow-up to a recent TAAR article, Facebook Advertising' (October 2009), the company has expanded its demographic options t.. All Articles by CompleteMarkets Editor Comments (0 ) Find Prospects By Using The Internet This content has not been rated yet. CompleteMarkets Editor , steve anderson 5/31/2013 12:00:00 AM FIND PROSPECTS BY USING THE INTERNET by Steve Anderson Put the Internet to work garnering new business for your agency. New business is the ...

... 160 Enough about academics. Let's talk about life: Redneck Festivals. A festival — at least in this part of the country — is a party positioned somewhere between a celebration of life and celebrating life. &# 160 Festivals can be about a crop (Sugar Cane, Rice, Yams, etc.), animals (Oysters, Frogs, etc.) a mixed event (Shrimp and Petroleum), a date (Willie Nelson's Birthday) or the arts (New Orleans Jazz and Heritage Festival, Blue Grass Music, etc.) . Festivals are held at parks, fair grounds, racetracks, boulevards, barns, or city streets — anywhere. &# 160 They can be one day to longer than a week. They can include arts and crafts, music, parades, dancing, eating, drinking, etc. They attract the young, old, and the in-between. Festivals are about life and the real people that live life! &# 160 According to Webster (who wasn't a redneck), a redneck is a "white member of the Southern rural laboring class — sometimes used disparagingly." It should be noted that this term is often used with pride by rednecks themselves or by "wannabes." Jeff Foxworthy is probably a better authority than Mr. Webster on defining redneck. &# 160 As a practical matter, I believe that redneck is more of an attitude than an issue of geography or race. Remove the words "white" and "Southern" from this definition and you'll discover that most of the nation is or comes from redneck ...

... of one day a month in joint sales calls with each producer." Sales management requires up-to-the-minute knowledge of markets and clients. You can't get this from sitting behind a desk and reading reports. Although nearly everyone agrees that a desk jockey isn't the most effective manager, too many managers are loath to go out into the field. Thus their advice is often years out of date. A good economy and accumulated "order taking" can disguise their ineffectiveness, but in a tough market that requires persistent salesmanship, the camouflage usually fails. Unfortunately for the agency or brokerage, the damage has already been done and repairs can take years. THE INFAMOUS SURVEY OF ONE' Have you ever been excited about a new marketing concept? I mean really excited, with visions of a financially secure retirement dancing in your head? Upon implementation, did it crash to the ground, bursting those visions like bubbles? If you're anything like me, a lot of money probably went down the drain, in addition to the loss of the anticipated revenue. Statistics prove that "new" is likely to fail. Just look at new business start-ups: Nearly 90% end in closure or bankruptcy. True, some of these failures have to do with mismanagement, but I think that most fail because thorough market research was lacking. One of my best mentors owned a national manufacturing company. As the manager of eastern sales operations, I frequently approached him with ideas for new products that, I was convinced, would create quantum leaps in our sales. The first time I approached him (flushed with ...

... . Get an MBA if you have the opportunity but before you start using that new "MBA hammer" return to kindergarten for the wisdom you need to use it properly. &# 160 Consider this excerpt from Robert Fulghum's bestseller, All I Really Need to Know, I Learned in Kindergarten (if you haven't read the book, I urge you to do so): &# 160 Share everything. Play fair. Don't hit people. Put things back where you found them. Clean up your own mess. Don't take things that aren't yours. Say you're sorry when you hurt somebody. Wash your hands before you eat. Flush. Warm cookies and cold milk are good for you. Live a balanced life — learn some and think some and draw some and paint and sing and dance and play and work everyday some. When you go out into the world, watch out for traffic, hold hands and stick together. Be aware of wonder. &# 160 A CASE STUDY &# 160 A retriever on safari with his master is roaming free when he sees a leopard approaching. Knowing that this could be trouble, he quickly thinks and then acts. &# 160 He sees a leopard carcass, walks over to take one of the bones in his mouth, and, with his back to the leopard, he says loud enough for the leopard to hear, "Boy, that one was delicious! I wonder if there's another leopard around here, I'm still hungry." Hearing this, the leopard — unfamiliar with retrievers, but intrigued with living — quietly ...

... x No Thanks Loading.. What Is Target Marketing?4/30/2013 by CompleteMarkets Editor , Thomas Maher This content has not been rated yet. WHAT IS TARGET MARKETING? &# 160 by Thomas M. Maher &# 160 The beat goes on. Yes, target marketing is still up there near the top of the corporate charts. But, according to an industry activist, many marketers are dancing to the wrong tune. &# 160 Some companies say they tried target marketing and it didn't work. Others say they do it but on a closer look finds they are restricting themselves to just doing target selling, ' says Jack R. Snader, president of the Systema Corp., Chicago. &# 160 Mr. Snader, an observer of industry trends and issues for 15 years, heads a sales consulting organization that seeks to improve the productivity and performance of field sales organizations. Among his clients: Lincoln National, Connecticut Mutual Life, Bankers Life, and Union Central Life. &# 160 His organization's latest drive to get the true meaning of target marketing to what he sees as a largely misinformed public is via a newsletter, Agency Marketing. &# 160 We hope to add thought-provoking dialogue on the subject of marketing for agency managers and home offices of life insurance companies. If we can give a fresh perspective to the marketplace with our brief articles once every two months, the newsletter will prove worthwhile. &# 160 Let's call our newsletter a reinforcement device. Most professionals in the industry are aware and interested in applying state-of-the-art marketing principles to increase bottom-line ...

... : A New Way Of Doing Business 3/28/2014 by CompleteMarkets Editor , Michael Manes This content has not been rated yet. The speakers on the tape I was listening to said, When you complete the process of rearing your children, you want to be certain to maintain a reasonably good relationship with them. You see, your children will make two decisions that will significantly affect your life: what nursing home to select and when to pull the plug. Sobering thought? You bet. I was listening to this tape in the middle years of parenting my two children, when I didn't feel it was working out the way I thought it should. I was trying to live up to the whitewashed concept of having children: cute babies, good night sugar, ' refrigerator pictures, dance recitals, and home runs in little league-as opposed to the reality of dirty diapers, the terrible twos, temper tantrums, homework, defiance, and so forth. The same reality check is currently being demanded of those involved in the insurance industry. Now that banks can sell insurance, many agencies and their trade associations have had to change their position from We'll never let it happen' to If you can't beat em, join em. The problem is that traditional banks and agencies will soon discover the massive chasm between concept and reality. To succeed in these new ventures, both will have to reinvent themselves. If only someone had told me about the reality of having children; I still would have had and loved mine, but I would have been much better at it! So let ...

...'s led to the opportunity to get 'Dances with Wolves' for $0.39. 32. We're so...