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... . What business are you in? As these examples show, the answer might be far from obvious. If you believe that you're selling insurance, ' prepare your agency for a slow demise. Traditional P/C coverages are becoming less and less important by the day. According to some estimates, almost 50% of all Commercial P/C premium bypasses the traditional market, and conventional P/C products cover only 2% of corporate risks. In the past, every company needed a Fire policy because the risk of ... Management Resources & Links Categories Popular Recent All Back What Business Are You Really In?4/30/2013 12:00:00 AM by CompleteMarkets Editor , Chris Burand This content has not been rated yet. What business are you in? Examine this question carefully in this document by Chris Burand. A paradigm shift in focus from selling insurance to helping clients protect all their assets, especially their most critical ones, will be a shock to many agencies and insurers. But for those who accept this challenge, the future ... the best-managed companies in the U.S., once stated that Southwest is in the people transportation business, not the airline business. His distinction is essential. Being in the people transportation business means expanding the definition of the competition' beyond other airlines to include private autos, buses, and trains. Southwest focuses on maintaining a cost structure low enough to attract customers who would otherwise drive, take a bus, go by train, or not travel at all. As a result, it's the most consistently profitable airline in the nation. ...

...s than channel surfing, watching Sunday sports (especially football and NASCA...on the financial health of the firm. Today, the risk of a fire to a business ...