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...’s President and CEO to USA Today business reporter Lorrie Grant) Compa...tomers, shareholders, partners, and employees. Company Number ...

... , rules, and practices that govern Company Five around the world; and demonstrate consistency between one's words and actions." Company Number Six: "We strive to be known as a company with the highest standards of moral and ethical conduct-working to earn client trust, day in and day out. Our word is our bond. We're an organization people can trust - doing what we say and reporting results with accuracy and objectivity." Company Number Seven: "Our mission is to enable people and businesses throughout the world to realize ... to those of the Dalai Lama? Closer to home, what do your clients think your beliefs are? Do they see you as a "transaction jockey," always looking for more sales opportunities? Alternatively, do they see you as client-centric – a caring professional who is looking for ways to help them? Applying the universal strategy to Credibility Marketing creates an opportunity called "Magnetic Marketing" . When I teach Magnetic Marketing, I ask each person in the room to stand and say who they are. "My ... personal excellence and self-improvement; and accountable for commitments, results, and quality to customers, shareholders, partners, and employees. Company Number Eight: "The following are the eight principles define Company Eight, as articulated by the CEO in an article published by the Center for Ethical Business Cultures 1. strong consumer and customer focus; 2. strong results orientation and personal accountability; 3. restless innovative style; 4. empowered teams; 5.  ...