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... they would take the dresses, clean them, and then distribute them through their Belle of the Ball program. And the dresses poured in! Barry and Eliot's message resonated with the public. That was an effective way to differentiate their business from all the other furniture dealers in Eastern Massachusetts. Instead of telling listeners why they should go to Jordan's, they reached out and captured customers with a worthy idea. That's marketing demystified. 5. Raise the quality bar. A mailing arrived from what was touted as one of the outstanding ... interest and create excitement. Why don't insurance people talk about how a Disability Income policy helped a single mother provide for her children when she was dying of cancer? Why don't bankers forget about everything else and tell about how a modest loan to a small business owner opened the way for increasing sales? What draws so many of us back to Disney World so many times? It's that we talk about it so much when we get home. We come back with wonderful stories. Every business has wonderful, exciting stories, too ... to let it flourish. ACTION STEP: Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The ...