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https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/350/PR-A-New-Twist-In-Direct-Mail/
... unique and exciting direct-mail marketing concept. A joint project involving the automotive industry in Montana could serve as a model for a whole new direction in targeted direct mail-and have great relevance for selling nearly every insurance product in the marketplace. Automotive News reported that the Montana Chevrolet Dealers Association won a bid to mail 680,000 renewal notices for Montana's motor vehicle registrations during the next year. The bid, awarded to the group's ad agency, Sage Advertising, is believed to be a marketing first. Car dealers feel that this will remove ... Department of Economic Development polled the other 49 states, and none of the 38 responding states offered any such program. (After receiving such a survey, they're probably considering it, though!) The Insurance Angle Although this news story concerns selling cars, it could open a multitude of niche-mail marketing opportunities for the insurance industry. From a company perspective, vehicle registrations generally mark the anniversary of the vehicle purchase, which coincides with the x- date of the Auto insurance policy. Since most states mail renewals at least 60 days ... may be reached (800) 451-TAPE. Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for your agency! Clients & Prospects will research you, your co-workers and your agency here. The ...
https://completemarkets.com/Article/article-post/350/PR-A-New-Twist-In-Direct-Mail/
...ported that the Montana Chevrolet Dealers Association won a bid to mail 680,00...ogether by a coalition of individual dealers; it wasn't a brainstorm from Chev...
https://completemarkets.com/Article/article-post/831/Demystifying-Marketing-%E2%80%94-Or-What-Makes-It-Work/
...ness from all the other furniture dealers in Eastern Massachusetts. Instead of...modest loan to a small business owner opened the way for increasing sales?
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