https://completemarkets.com/Article/article-post/2570/11-Ways-the-Internet-is-Playing-Havoc-with-Every-Business/
... move to cut costs by cutting out dealers is clear, and it's driven by the pos...
https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
... long as a year after an audio mailing. The caller generally says, It's been sitting on my desk for a year, and I just got around to listening to it. Sponsoring a local golf tournament is another great way to market your agency or brokerage. It's done wonders for Nissan and many other national corporations, so why not duplicate their efforts on a local level? Bring in an antique dealer as a co-sponsor, and buy some hole-in-one insurance to cover an antique giveaway. Local realtors and banks are also excellent co-sponsors who can help with the prizes. Not only is the publicity great, but the tournament affords you the chance to network with clients and prospects. Closer to the office, think about your telephone system. Does a client on hold hear silence or a radio station? ... as long as a year after an audio mailing. The caller generally says, It's been sitting on my desk for a year, and I just got around to listening to it. Sponsoring a local golf tournament is another great way to market your agency or brokerage. It's done wonders for Nissan and many other national corporations, so why not duplicate their efforts on a local level? Bring in an antique dealer as a co-sponsor, and buy some hole-in-one insurance to cover an antique giveaway. Local realtors and banks are also excellent co-sponsors who can help with the prizes. Not only is the publicity great, but the tournament affords you the chance to network with clients and prospects. Closer to the office, think about your telephone system. Does a client on hold hear silence or a radio station ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/864/The-High-Cost-Of-Failing-To-Market/
... companies are willing to acknowledge the height of the wall that this creates for anyone in sales. Firms enter a new market where they're not known and then wonder why sales lag. More often than not, it's the sales force that gets the blame for the debacle, even though the fault was a lack of marketing. Onstar offers a perfect example of a company that literally drove customers to GM dealers by creating demand for their product. Motion pictures are pitched the same way: "Coming in October." CONCLUSION Here's the message: It's failing to market that's too costly. The bottom-line value of marketing becomes clear when you take into account these three factors: Sales that are going to a better-known (but not necessarily more competent) competitor, sales opportunities that are missed because you're unaware ... irrelevant. In fact, relying on "selling skills" to get the order is an indication that a company has no marketing. Everyone in business receives calls that start out something like this: "A couple of weeks ago, I sent you information about our company " This is a call that goes nowhere today. Of course, salespeople (very good ones, too) run from such antiquated and stifling working conditions. Trying to make the sale when prospects lack a clear understanding of why it's in their best interest to talk to you wastes your company's time, personnel, and money. Jacking up commissions or lowering the price only drives up the cost even higher. The role of marketing is to create the right environment for selling to be successful. Without marketing, the cost of ...
https://completemarkets.com/company/scurich-insurance-services/Articles/content-package/Member-Content/TabCategory/article-post/2570/11-Ways-the-Internet-is-Playing-Havoc-with-Every-Business/
... life and business can be measured by Merrill Lynch's willingness to place at risk its sales force of 14,800 stockbrokers as the company heads straight into the E-economy. When all of Merrill Lynch's explanations and assurances of protecting its brokers are stripped away, it's clear that the company sees its future on the Net. Auto manufacturers are right there, too. The move to cut costs by cutting out dealers is clear, and it's driven by the possibilities created by the Internet. Whether it's real estate sales or travel agencies, these functions will soon be Net-based. Beyond the obvious impact, such as displacing stockbrokers or bookstore clerks, the Internet is disrupting every aspect of American business. One can surmise that full employment without inflation is possible only in an Internet world, where prices are actually dropping ... service. Extending reach. In one 12-hour period, my firm received two inquiries from magnet manufacturers in China asking us to consider selling their products. Obviously, they had entered "magnet" as a keyword and turned up our "magnet marketing" concept. Perhaps as much as any single Internet site, ebay.com has changed the way consumers and businesspeople look at the issue of location. A successful antique dealer closed his doors and transferred his business to ebay.com, freeing himself from the price and taste constraints of a particular locale. Giving customers control. Perhaps the most stressful change for many businesses is the fact that customers no longer look to them for product information. Because of the ability to do extensive research quickly via the Web, customers are informed before they access a dealer. Auto sales ...