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https://completemarkets.com/Article/article-post/391/Marketing-The-Art-Of-Different/
... that ASCAP and BMI can levy stiff fines if you haven't purchased a licensing ...e and other groups that cater to your particular market, whether commercial, p...
https://completemarkets.com/Article/article-post/869/24-Ways-To-Change-With-The-Times-And-Build-Sales/
...nteresting.
16. DEVELOP THE FINE ART OF FACETING: Like diamonds, it's the f... your ideas down into their component parts, and then roll out a continuing, i...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/869/24-Ways-To-Change-With-The-Times-And-Build-Sales/
... you in the customer's mind. 8. NAME YOUR PRODUCT OR SERVICE: You can differentiate your products or services from all the rest by giving them distinctive names. A building contractor with expertise in remodeling during off-hours calls himself the stealth' remodeler. A fuel oil dealer doesn't talk about service- he emphasizes ComfortCare Service. The mission is to distinguish your product or service from your competitors by having customers identify your solution to their problems as more dynamic. Make sure, however, that the name you choose appeals to your customers, ... Business letters can be warm, friendly, conversational, interesting-and customer-centered. Write for the reader. A letter might end on page six if that's what it takes to tell your story. Length is not as important as making your letters interesting. 16. DEVELOP THE FINE ART OF FACETING: Like diamonds, it's the facets that give a business sparkle and appeal. Find different ways to tell your story and look for new, unique angles or facets of the business, product, or service. Dazzling customers takes effort, but ... essential to develop and sustain customer interest. Nothing is easier to ignore faster than a boring business. 17. FOCUS ON WHY CUSTOMERS SHOULD BREAK DOWN THE DOORS TO DO BUSINESS WITH YOU: What distinguishes your agency from others? And why should customers choose you over them? Forget such trite answers as, we give great service' or we've been in business for 63 years. Dig deeper and find the valid reasons why you deserve the customers' business. 18. DEVELOP A SENSE OF EXCITEMENT: Urgency spurs action. Boost sales ...