https://completemarkets.com/Article/article-post/395/Product-Or-Service/
...to dwindle into obscurity. Large discount and wholesale operators, selling on ...are stores can compete with the big discount houses. I disagree- because the i...
https://completemarkets.com/Article/article-post/1704/CAUSE-RELATED-MARKETING-BOLSTER-YOUR-IMAGE/
...me-equipment store and receive a discount on smoke detectors. The store sold a...
https://completemarkets.com/Article/article-post/366/Defeating-Customer-Loyalty/
...to reward loyalty with quarterly discount coupons based on the amount of purch... I made a purchase. Like the grocery stores, they even provided a key ring-siz...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/723/Use-Electronic-Filing-To-Boost-Sales-Cut-Costs-And-Improve-Service/
... your agency, employees, and especially your customers, are suffering. With the advent of Internet E-commerce, the local independent agent is in jeopardy of losing a substantial amount of its Personal Lines and Small Commercial Lines business. More and more insurance-related Web sites are advertising discounts because there's no agent involved and thus no commission. These discounts range from $200 to $800 on Private Passenger Auto policies. The Internet is an equal-opportunity competitor that affects agents in big cities and rural communities alike. Let's face it. People will pay ... . Both the agency and the customer copy can then be tossed. Another benefit of electronic communication is that most fax/e-mail systems keep a log of all items sent and received. This provides proof that a customer received their document. Logs can be printed and stored on paper, or copied to software and stored electronically. Not only will E- Filing cut costs dramatically, the productivity of your CSRs, marketers, and claims people will increase dramatically — from 25% to 50% . They can spend the time freed ... from handling paper to provide the quality customer service that will help overcome some of the lower prices that your competitors offer on the Internet. E-Filing can also show you how to integrate agency management technology that matches, and even exceeds, the benchmarks in the Best Practices Study. Although the hardware and software costs of E-Filing are minor (with systems less than $300 per workstation), there are many new techniques involved. You'll need to replace your agency's manual and T-filing procedures with new ways of doing things. Just like the ...
https://completemarkets.com/Article/article-post/403/Employees-Should-Be-Your-First-Clients/
...everybody wins by establishing a discount alliance. . If you insure a hardware... a restaurant, negotiate a standard discount that all of your other clients an...
https://completemarkets.com/Article/article-post/878/Trust-Your-Gut-Marketing/
...in the nation's supermarkets and discount stores, didn't clean clothes. It jus...ntory even after offering up to 70% discounts early in the Christmas selling s...
https://completemarkets.com/Article/article-post/723/Use-Electronic-Filing-To-Boost-Sales-Cut-Costs-And-Improve-Service/
...lated Web sites are advertising discounts because there’s no agent involved and thus no commission. These discounts range from $200 to $800 on Private ...
https://completemarkets.com/Article/article-post/380/Focus-On-Employees-The-Key-To-Success/
...everybody wins by establishing a discount alliance. This encourages your emplo...or restaurant, negotiate a standard discount that can be accessed by all your ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/827/The-Do%E2%80%99S-And-Don%E2%80%99Ts-Of-E-Marketing/
... in 10 days, and if you have multiple databases, you must unsubscribe across all lists. SPRUCE UP THE SUBJECT LINE Do have a short, compelling message. The subject line should be no more than five to eight words and capture the reader's interest immediately. Discount offers and compelling news information have the greatest impact, according to a study by DoubleClick Inc. Don't be misleading. Your subject line should be persuasive and create a sense of urgency, but it must be truthful and reflect the content of your message. CAPTIVATING ... with too many choices or too much information. Your e-mail marketing is not the place to go into copious detail. Your call to action should link to the appropriate page on your Web site with more details. If you don't have a Web site, include a store location or number to call. TECHNOLOGY TEST Do know your audience's technology comfort level. Unlike print or broadcast media, all of your readers won't see your e-mail marketing in the same way. Some have older computers with dial-up connections. Some have PCs, and ... have Macs. Unless you have a highly tech-savvy audience, it's best to use HTML with caution. Always test your promotion before launching. Don't require downloads of software or PDFs. Speed is one of the beauties of e-mail marketing. Many people won't bother viewing material and demonstrations that require downloads. FREQUENCY THRESHOLD Do know your readers' frequency tolerance. There are no hard and fast rules governing the frequency of e-mail marketing. Frequency preferences vary by product and consumer; as a rule, it's better to send news-related messages daily, ...
https://completemarkets.com/Article/article-post/827/The-Do%E2%80%99S-And-Don%E2%80%99Ts-Of-E-Marketing/
...e reader’s interest immediately. Discount offers and compelling news informati...