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... rated yet. When it comes to prospecting, every agent has done his or her fair share cold calling on the phone, the White Pages in hand, furiously dialing for dollars. Godwin & Johnson, an agency in Oak Lawn, IL, solved this problem by diving into a pool of local talent to implement what the agency calls the most important element in its Personal Lines marketing program. WHAT THEY DO Under the producers' supervision, a part-time staff of four high school juniors (11th graders) works for two hours per ... learned through trial and error what type of person was best suited to the job. Says Bob Godwin, agency principal, We use four high school girls, preferably juniors and we use only A and B students. We pay them $4 per hour as independent contractors, and each girl obtains an average of 20 X-dates per night. Why the bias toward high school girls? Young men didn't work out because they were too combative. Older persons didn't fit in because the pay was insufficient. Thus, responsible high school females proved to ... $3.35! Have you waded into your own pool of local talent? A nearby high school could be chock-full of fledgling selling stars! Login or Register (for FREE) to gain access to thousands of other great articles. Need more reasons to join? Need insurance for you, your business or your family? Get quality appointments - Save yourself a whole lot of time & money when you use our directory of carriers, wholesalers and service providers. Negotiate lucrative contracts with carriers and wholesalers. Net result. More revenue for ...