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...nd the Professional In the 1950s, doctors would diagnose terminal cancer and s...an do right by her companies, clients, and agency.

...rance. However, it’s not just for doctors and lawyers. This insurance policy covers errors and omissions, which can be a real problem...an you don’t need them. What you need and what the law requires can be two ve...

... likely diverge from each other. Parents define their roles differently and take different approaches to raising a child. It's a tribute to positioning that many people look to parenting experts and adjust their position based on what they hear. Positioning and the Professional In the 1950s, doctors would diagnose terminal cancer and send the patient home to die without ever informing them of the diagnosis. That physician of that era often made life-and-death decisions without consulting the patient. The doctor was positioned as the expert. Faced with similar circumstances, today's doctor will ... and recommend a second opinion. This doctor will inform, discuss, describe, and recommend, but leave any decision to the patient. This physician is positioned as a resource. During the past 20 years, we have seen a significant shift in positioning in the medical field. Increasingly, doctors are projecting the image of a resource, rather than that of an expert. Do you think this shift occurred because someone convinced physicians they were not omnipotent? Or do you think it was a calculated move to reduce the frequency and ... of Medical Malpractice claims, a loss-control measure to stem the tide of rising insurance premiums? Positioning and the Agent The insurance industry can learn a lot from the medical profession. The roles of agents also determine their legal responsibilities. Positioning tells the consumer what they can expect from the insurance transaction. It also helps inform clients which responsibilities, if any, remain on their shoulders. Let's look at an industry example to clarify the importance of positioning and expectations. Whenever Paula writes Property coverage, she becomes involved in setting the insurance ...